CRM & Email Marketing Specialist

YETI Coolers

Austin, TX

Full Time

Mid Level

4 days ago

Job Description

About the Role

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD. The CRM & Email Marketing Specialist will be responsible for tactical strategy, execution, and reporting of outbound email and SMS campaigns for the US market, influencing data-driven decision making and collaborating with various teams to optimize marketing initiatives.

Key Responsibilities

Execute CRM channel communications, with a focus on the CRM campaign calendar including email & SMS with some additional support as needed on triggered and dynamic programs.
Perform day-to-day CRM marketing activities including, but not limited to, email and SMS campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
Monitor & document KPI's against set baselines for Open Rate, Click-to-Open Rate, Conversion, and Unsubscribes.
Own and write campaign specs for upcoming calendar moments.
Collaborate with CRM Team to optimize channel initiatives.
Identify and execute A/B testing opportunities.
Present to peers and leadership on email & SMS performance.
Work closely with the Ecommerce, Marketing, IT, and Creative teams.
Manage, prioritize and deliver on ad hoc requests.

Requirements

BA/BS in Online Marketing, Marketing Communications, related fields or equivalent combination of education and work experience.
2+ years of experience in email marketing, digital marketing, or related fields.
Hands-on experience with an enterprise level ESP (i.e., Braze, Bluecore, SFMC).
Knowledge of developing and executing email (HTML) and SMS marketing campaign strategies.
Comfort collaborating with multiple teams and stakeholders.
Knowledgeable in CRM, customer analysis and reporting (Tableau, Segment, Google Analytics).
Attention to detail while able to grasp the big picture.
Excellent written and verbal communicator.
Empowered to independently and creatively problem solve to move a project forward.
Positive, highly motivated self-starter.

Nice to Have

Experience with developing and executing email (HTML) and SMS marketing campaign strategies.
Knowledge of CRM, customer analysis and reporting tools such as Tableau, Segment, Google Analytics.

Qualifications

BA/BS in Online Marketing, Marketing Communications, related fields or equivalent combination of education and work experience.
2+ years of experience in email marketing, digital marketing, or related fields.

Benefits & Perks

Click here to learn about the benefits and perks we offer at YETI.

Working at YETI Coolers

YETI is proud to be an Equal Opportunity Employer. Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.

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