CRM Technical Architect, Marketing Automation

Emory Healthcare

Atlanta, GA

Full Time

Senior

73k-98k

7 days ago

Job Description

About the Role

The CRM Technical Architect, Marketing Automation at Emory Healthcare is responsible for the design, implementation, and optimization of Salesforce Marketing Cloud, ensuring alignment with organizational goals and seamless integration with other marketing technologies. This role focuses on automating marketing processes, optimizing CRM workflows, and providing technical leadership for campaign management, working closely with marketing, IT, and data teams to develop integrated, data-driven solutions that increase patient engagement and optimize customer journeys at scale.

Key Responsibilities

Lead the strategy and management of CRM platforms (Salesforce Marketing Cloud, Eloqua, etc.), ensuring seamless integration and alignment with business goals.
Configure, manage, and optimize automated workflows, audience segmentation, lead scoring, and customer journeys.
Ensure that CRM systems are scalable, reliable, and capable of supporting patient engagement and service-line growth.
Collaborate with cross-functional teams to develop and align the CRM roadmap with institutional objectives and best practices.
Guide the team in developing and maintaining dashboards and analytics solutions to measure campaign performance, customer behavior, and marketing ROI.
Ensure data integrity and accuracy for CRM reporting, facilitating data-driven decision-making across teams.
Work closely with marketing, IT, and data teams to ensure marketing technologies align with overall business objectives.
Establish best practices for CRM system governance, ensuring high standards of data quality, platform utilization, and integration.
Collaborate with IT and other departments to maintain seamless integration of CRM technologies across systems.
Foster a culture of continuous learning and development, ensuring team members are equipped with the latest technical skills and industry best practices.

Requirements

Bachelors degree in Marketing, Information Technology, Business Analytics, or a related field.
7+ years in CRM management, marketing automation, or data analytics with at least 3 years in a leadership role.
Expertise in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Data Extensions.
Strong knowledge of CRM integrations and data modeling concepts.
Proven ability to develop and maintain reporting dashboards and analytics solutions.
Strong peer leadership and communication skills, with the ability to collaborate across technical and non-technical teams.

Nice to Have

Masters degree in Business, Marketing, Data Science, or a related field.
Familiarity with advanced analytics tools such as Tableau, Google Analytics, or other BI platforms.
Experience with Salesforce Data Cloud or Customer Data Platforms.
Knowledge of HIPAA-compliance, personal identity security, and data privacy regulations.
Salesforce Marketing Cloud Administrator or Architect certification.

Qualifications

Bachelor's degree in a related field.
7+ years of relevant experience in CRM management or marketing automation.
At least 3 years in a leadership role.

Benefits & Perks

Comprehensive health benefits that start day 1.
Student Loan Repayment Assistance & Reimbursement Programs.
Family-focused benefits.
Wellness incentives.
Ongoing mentorship, development, and leadership programs.

Working at Emory Healthcare

Emory Healthcare is committed to providing equal employment opportunities and fostering a supportive environment that values diversity, continuous learning, and professional growth. The organization emphasizes collaboration across departments, innovation in healthcare delivery, and a culture of inclusion and respect.

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