Customer Marketing Manager

About the Role

Key Responsibilities

• Understand the Relias customer base and voice of customer to inform messaging, positioning, and marketing strategies.
• Own the development and execution of customer marketing strategies aligned to company growth priorities, including product expansion, renewals, and strategic upsell initiatives.
• Plan, execute, and analyze customer marketing programs for owned product lines through a variety of channels, including emails, webinars, direct mail, events, and ABM tactics focused on upsell and cross-sell growth.
• Serve as a strategic partner to Customer Success and Sales teams to identify growth opportunities and influence account expansion plans.
• Measure and evaluate campaign performance related to expansion and retention, using data-driven insights to recommend strategic optimizations and guide future efforts.
• Establish and grow strong relationships across Marketing, Sales, Client Success, Client Care, and other teams to ensure campaigns reflect product priorities, customer needs, and market opportunities.

Requirements

• Possess a growth mindset, seeing opportunities and solutions when presented with challenges.
• Ability to confidently present strategies, performance metrics, and recommendations to marketing and revenue leadership.
• Strong communication and relationship-building skills, comfortable working with customers, Client Success, and Sales teams.
• Detail-oriented and organized, with the ability to manage multiple programs and timelines.
• Proven ability to connect marketing programs with revenue growth, customer health, and company-wide initiatives.
• Analytical skills with the ability to interpret data and make data-driven decisions, including testing new channels to drive impact.
• Curious, life-long learner with the ability to quickly digest new information and ask clarifying questions.
• Self-starter with the ability to work independently, prioritize, and complete tasks.
• 5+ years of experience in demand generation, lifecycle marketing, or customer engagement roles with demonstrated success owning customer growth strategies.
• Experience with customer segmentation and journey mapping.
• Experience working in a SaaS environment, healthcare and/or B2B experience.
• Experience driving alignment across departments and managing stakeholder expectations.
• Proven track record of building and executing upsell, cross-sell, and retention customer campaigns.
• Familiarity using martech solutions such as Salesforce, Pardot, PowerBI, Instapage, Jira.
• Bachelor's degree in marketing, communications, business, or related field.

Nice to Have

• Experience running customer events (in-person, virtual, and/or hybrid) or roundtables.
• Familiarity with ABM platforms like Demandbase or 6sense.
• Familiarity with gifting platforms like Postal.

Benefits & Perks

• Health and wellness benefits package, including an outstanding 401k match.
• Flexible PTO program and generous parental leave policy.
• Relias pays for the employee portion of the monthly healthcare premium.
• Flexible work environment with onsite and work from home options.
• Active Employee Resource Groups open to all employees.
• Comprehensive onboarding program.
• Growth and career advancement opportunities with a 20%+ annual employee promotion and transfer rate.
• Multiple development programs including leadership development, professional development curriculums, and Nanodegree options.
• Professional development through conference attendance and participation in organizations like NC Tech.
• Onsite 321 Coffee Shop providing free coffee and pastries.