Customer Marketing Specialist

About the Role

Key Responsibilities

• Adheres to critical dates for all National Account POS buy windows and manages setup and fulfillment process, including item setup, order collection, tolerance review, asset development and turnover, production, and shipment.
• Partners with Customer Marketing team to deliver materials to support customer, trade and portfolio marketing programs.
• Manages agencies & outside vendors in the proper development and execution of shopper/consumer & account specific promotional materials.
• Manages internal process for development and approval of shopper/consumer & account specific promotional materials, including adherence to legal & compliance requirements, brand guidelines, and customer specifications.
• Collaborates with national accounts, commercial and brand teams to translate marketing objectives into functional brand building and shopper/consumer engagement strategies and tactics (annual planning process and on-going) at channel, & account specific levels.
• Clearly communicates project timelines with Customer Marketing team and provides sufficient lead-time to allow teams to plan for development of appropriate tools to support all programs and ensure materials are developed and shipped to the field in a timely manner.
• Assists in monitoring & evaluating promotion needs and opportunities through historical data, market visits, soliciting field team feedback, & competitive appraisals.
• Collaborates with Customer Marketing team to ensure strategic alignment on promotions and knowledge sharing of channel expertise.
• Leads development of printed coupon and digital coupon execution for key accounts - including submitting to Coupon Center of Excellence, overseeing creative development, and confirming adherence to all legal, customer, and brand standard requirements.
• In partnership with Senior Customer Marketing Managers, Spend Management, Finance and Accounting teams, supports general budgeting oversight needs, including monitoring POs, processing and approving invoices and troubleshooting queries, tracking and reconciling budgets and providing reports as requested.

Requirements

• Education: College/University (Bachelors or Equivalent); Marketing, Business Administration
• Experience: 2 years of related work experience within the beverage or CPG industry.
• Knowledge of marketing/advertising techniques and the ability to monitor and maintain the processes related to the development of integrated marketing/ shopper marketing materials.
• Demonstrated strong oral and written communication skills.
• Strong interpersonal skills with demonstrated ability to develop effective working relationships with all levels of internal and external contacts.
• Ability to prioritize and complete multiple projects within specified deadlines in a fast paced environment and maintain confidentiality of information.
• In-store Merchandising Experience
• Exceptional computer skills in Google Suite.

Nice to Have

• Photoshop, Canva skills optional

Benefits & Perks

• Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come.
• We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.