Customer Marketing Specialist
Honeywell
Job Description
About the Role
As a Customer Marketing Specialist at Honeywell, you will play a crucial role in the development and execution of marketing campaigns to achieve results for Honeywell Building Management Systems (BMS) focused on the Phoenix Controls brand. You will be accountable for developing and executing customer marketing strategies that align with business objectives. Collaborating closely with cross-functional teams, including sales and offering management, you will understand customer needs and develop targeted campaigns. You will work out of our Plymouth, MN, Atlanta, GA or Charlotte, NC locations on a Hybrid work schedule. Hybrid Work Schedule Note: For the first 90 days, New Hires must be prepared to work 100% onsite M-F. Your expertise in analyzing market trends and customer data will enable you to identify growth opportunities and provide insights for improvement. In this role, you will impact the company by driving customer and dealer engagement, loyalty, and revenue growth. Your ability to analyze customer insights, develop personalized marketing strategies, and work with cross-functional teams will result in increased market share, customer satisfaction, and long-term business success.
Key Responsibilities
- Lead the development and execution of demand generation campaigns for both end users and dealers, including email, social media, new product launches, and customer events
- Develop and execute customer marketing strategies to drive customer and dealer engagement and loyalty which contribute to Honeywell's lead-to-revenue model
- Manage dealer communications, dealer portal and dealer enablement content
- Work with cross-functional teams, including sales and offering management, to understand customer and dealer needs, value proposition, personas, and the customer decision journey to develop targeted marketing campaigns
- Analyze market trends and customer data to identify growth opportunities and provide insights for improvement
- Manage the customer journey, ensuring a seamless and personalized experience across all touchpoints
- Utilize marketing automation tools and CRM systems to monitor and optimize campaign performance and track customer interactions
- Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget
- Work with creative services to develop compelling marketing collateral and assets
Requirements
- A minimum of 3 years of experience in customer marketing or related roles
- Experience with marketing automation tools and CRM systems
- Strong analytical skills with the ability to interpret data, measure results, and make data-driven decisions
- Results-oriented mindset with a focus on achieving measurable outcomes
- Excellent communication and people-oriented skills to build relationships and influence stakeholders
- Innovative and creative thinking to drive continuous improvement
- Customer-centric mindset to understand and meet customer needs
- Excellent organizational and problem-solving skills to support multiple projects simultaneously
- Dynamic and self-motivated individuals who thrive in a fast-paced environment
- Positive attitude and willingness to embrace change
Nice to Have
- Understanding of a two-step distribution model and channel marketing strategies
Benefits & Perks
- Medical, Vision, Dental, Mental Health
- Paid Vacation
- 401k Plan/Retirement Benefits (as per regional policy)
- Career Growth
- Professional Development
Working at Honeywell
Honeywell Building Automation (BA) is a leading global provider of products, software, solutions, and technologies that enable building owners and occupants to ensure their facilities are safe, energy efficient, sustainable, and productive. BA products and services include advanced software applications for building control and optimization; sensors, switches, control systems, and instruments for energy management; access control; video surveillance; fire products; and installation, maintenance, and upgrades of systems. Honeywell International Inc. (Nasdaq: HON) invents and commercializes technologies that address some of the world's most critical demands around energy, safety, security, air travel, productivity, and global urbanization. We are a leading software-industrial company dedicated to introducing state-of-the-art technology solutions to improve efficiency, productivity, sustainability, and safety in high-growth businesses in broad-based, attractive industrial end markets. Our products and solutions enable a safer, more comfortable, and more productive world, enhancing the quality of life of people around the globe.
Job Details
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About Honeywell
Website
honeywell.com
Company Size
10000+ employees
Location
Atlanta, GA
Industry
Transportation Equipment and Supplies (except Motor Vehicle) Merchant Wholesalers
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