CVP, Digital Marketing Platform Product Manager

About the Role

Key Responsibilities

• Understand business strategy to identify new and modern marketing platform capabilities and build recommendations to shape prioritization and investment.
• Work with business and product teams to understand goals and proactively manage feature backlog and prioritization for data-driven experiences.
• Lead end-to-end delivery processes, create detailed delivery plans, and identify and mitigate delivery risks while balancing expectations and technical feasibility.
• Partner with the UAT team to ensure platform capabilities meet standards, lead test case creation, prioritize defects, and support reporting and resolution.
• Collaborate with Business Leads and Product Managers to determine migration and adoption plans for data segmentation and activation platforms, including training and communication plans.
• Assess the ecosystem's capabilities and external vendor landscape to recommend strategic improvements.
• Facilitate platform/tool selection and vendor management, including evaluating RFPs and influencing vendor roadmaps.
• Lead a team of product owners, fostering collaboration, providing coaching, and guiding professional growth.

Requirements

• Foundational understanding of Artificial Intelligence (AI).
• Experience enabling modern MarTech and AdTech platforms (e.g., Adobe, Salesforce).
• Proven ability to document platform and data strategies for innovative marketing solutions.
• Experience delivering data-driven marketing capabilities using modern platforms.
• Knowledge of marketing platforms that support content and next-best action recommendations.
• Ability to partner with stakeholders to document and socialize marketing ecosystem strategies, especially in data-driven capabilities.
• Background in migrating from traditional marketing automation to modern segmentation and omni-channel platforms.
• Understanding of consumer privacy regulations impacting marketing activations.
• Strong verbal and written communication skills with business, technical, design, and data acumen.
• Minimum of 10+ years of relevant experience, including 5+ years in digital marketing and agile product delivery.
• Bachelor's degree or equivalent experience.
• Detail-oriented, strategic problem solver, capable of managing multiple initiatives and working both strategically and hands-on.
• Self-starter, comfortable navigating ambiguity, with strong negotiating and consulting skills.

Nice to Have

• Experience in enabling modern MarTech and AdTech platforms and capabilities.
• Experience with migrating from traditional marketing automation platforms.
• Experience with privacy regulations impacting marketing activations.
• Experience managing and mentoring teams.

Qualifications

• Bachelor's degree and/or equivalent experience.
• Minimum of 10+ years of relevant experience, with 5+ years in digital marketing and agile product delivery.

Benefits & Perks

• Full package of benefits including leave programs, adoption assistance, and student loan repayment programs.
• Opportunities for personal and professional growth.
• Competitive salary range: $122,500 - $180,000, with discretionary bonuses.
• Work environment with hybrid (3 days/week) designation.