CVP, Digital Marketing Platform Product Manager

About the Role

Key Responsibilities

• Develop and execute the marketing platform capabilities strategy and roadmap by understanding business strategy and identifying new platform features to enhance the intelligence platform.
• Work with business and product teams to understand goals, proactively manage feature backlog, and prioritize initiatives that drive data-driven experiences.
• Lead end-to-end delivery processes, creating detailed plans, identifying risks, and facilitating alignment with stakeholders while balancing technical feasibility.
• Partner with the User Acceptance Testing team to ensure platform capabilities meet standards, lead test case creation, prioritize defects, and support reporting and resolution.
• Collaborate on platform activation and operationalization, including migration, adoption plans, training, communication, and documentation to ensure smooth implementation.
• Assess the ecosystem's capabilities and external vendor landscape to recommend strategic improvements based on business strategy and digital roadmap.
• Facilitate platform/tool selection and vendor management by evaluating capabilities, costs, scalability, and influencing vendor roadmaps.
• Lead and mentor a team of product owners, fostering collaboration, providing coaching, and supporting professional growth.

Requirements

• Foundational understanding of Artificial Intelligence (AI).
• Experience enabling modern MarTech and AdTech platforms such as Adobe, Salesforce, or equivalent platforms.
• Proven ability to document platform and data strategies to deliver innovative marketing solutions.
• Experience delivering data-driven marketing capabilities using modern marketing platforms.
• Knowledge of marketing platforms that support content and data-driven next-best action recommendations.
• Ability to partner with stakeholders to document and socialize marketing ecosystem strategies, especially in data-driven capabilities.
• Background in migrating from traditional marketing automation to modern segmentation and omni-channel platforms.
• Understanding of consumer privacy regulations impacting marketing activations.
• Strong strategic problem-solving skills, cross-functional facilitation, and team management experience.
• Excellent verbal and written communication skills with technical, business, design, and data acumen.
• Self-starter comfortable navigating ambiguity and managing multiple initiatives.

Nice to Have

• Experience with enabling modern MarTech and AdTech platforms such as Adobe, Salesforce, or equivalent platforms.
• Experience with migrating from traditional marketing automation platforms to modern segmentation and omni-channel platforms.
• Knowledge of key consumer privacy regulations.

Qualifications

• Bachelor's degree and/or equivalent experience.
• Minimum of 10+ years of relevant experience, including 5+ years in digital marketing and agile product delivery.

Benefits & Perks

• Full package of benefits including leave programs, adoption assistance, and student loan repayment programs.
• Opportunities for personal and professional growth through various resources and programs.
• Discretionary bonus eligibility and participation in incentive programs.