Data Analyst- Branding, Surveys & Marketing Strategy

WPP

San Jose, CA

Full Time

Mid Level

2 days ago

Job Description

About the Role

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Key Responsibilities

Analyze large datasets to uncover insights that power brand and marketing strategy
Design and execute surveys and research studies that get to the heart of what matters
Build sampling plans and develop questionnaires that deliver real results
Turn complex data into clear, compelling stories using PowerPoint and Excel
Apply statistical techniques to evaluate campaign performance and customer behavior
Collaborate with branding, strategy, and creative teams to bring insights to life

Requirements

Strong proficiency in Excel and PowerPoint
Experience with SPSS and/or Python is a plus
Proven ability to work with large datasets and apply statistical methods
Experience designing research studies and surveys
Excellent storytelling and presentation skills
Bachelor's or Master's degree in Marketing, Statistics, or related field

Nice to Have

Experience with SPSS and/or Python

Qualifications

Bachelor's or Master's degree in Marketing, Statistics, or related field

Working at WPP

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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