Database Marketing Analyst (MarTech)

About the Role

Key Responsibilities

• Lead the development, deployment, and maintenance of new and existing marketing applications with minimal supervision.
• Collaborate with business partners and management to strategically plan and improve processes to drive better campaign results and increase sales revenues.
• Track and audit web events from GA4 to provide meaningful insights around website and campaign performance.
• Assist with data migration between various MarTech systems such as GCP, BigQuery, Segment, Databricks, and GA4 to contribute to understanding the customer journey.
• Contribute critical support in the day-to-day execution of marketing tools, including campaign management via SQL and database analysis.
• Work with Data Warehouse and other teams to source new data and resolve database and data warehouse system issues.
• Understand table structures, fields, and update processes of the database and analyze areas for organization and improvement.
• Create processes and scripts to improve the speed and efficiency of data extraction for direct marketing campaigns.
• Create and maintain procedures for interacting with databases and internal systems.
• Perform miscellaneous database marketing-related tasks as assigned.
• Assist in training to build a high-performance analyst team.
• Keep management informed of important developments and coordinate activities with others to ensure a team approach.
• Build complex datasets and transform them into actionable insights through various BI tools.

Requirements

• 5+ years' experience in campaign management, data extraction, and list or lead generation.
• BA/BS/Bachelor's Degree.
• Experience in database marketing, managing large data sets, and working in campaign management systems.
• 5+ years demonstrated knowledge of SQL Server, GA4, Databricks, Segment, BigQuery, Google Cloud Platform, and/or other relational database technology, specifically writing complex queries and stored procedures.
• Strong data mining skills and the ability to apply intuition to results.
• Strong attention to detail.
• Strong organizational skills and the ability to prioritize and meet deadlines.
• Disciplined, analytical, but creative thinker and problem solver.

Nice to Have

• Fully access and understand data sources for analysis including Adobe Campaign Classic, Alteryx, SSIS, SSRS, Tableau, CRM, COGNOS, Segment, Databricks, and other systems.
• Proficiency in all modules of Microsoft Office, especially Excel.
• Excellent written and oral communication skills.
• Strong communication skills; ability to interact coherently with various departments and management levels.

Benefits & Perks

• Recognition Programs and Rewards
• Excellent health care options, including medical, dental, and vision
• A people-first culture
• Go Hilton: Travel Discounts Program Hilton hotel rates worldwide
• Perks at work: Employee Pricing platform
• Employee Assistance Program supporting physical and mental well-being
• Paid Vacation Time and Paid Sick Days
• 401(k) program with company match
• Tuition reimbursement programs
• Numerous learning and advancement opportunities