Demand Gen Sr. Specialist (Adobe AJO & CDP)

About the Role

Key Responsibilities

• Proactively collaborate with global content teams to create engaging content that speaks to the target audience and nurture leads through the funnel, populating digital channels such as web, email, and online ads.
• Organize and execute targeted and personalized campaigns across channels, including web, email, social, paid-digital advertising, SEM, etc.
• Optimize campaign processes from strategy, briefing, pre-activation, activation to delivery through continuous improvement.
• Align campaign hierarchy/taxonomy from concept to execution and report on campaign outcomes tied to organizational goals.
• Build and manage a funnel and campaign calendar to track campaigns across different businesses, customer segments, and personas.
• Create personalized web components using Adobe Target and manage A/B tests to optimize campaign performance.
• Build contact segments and audiences using Adobe Target and CDP.
• Work cross-functionally with marketing managers, graphic designers, copywriters, sales, and IT to design, execute, and iterate on campaigns.
• Own marketing campaign dashboards, KPIs, ROAS, and metrics, providing insights for campaign improvements.
• Create reports and dashboards in Adobe Analytics.
• Establish a lead capture funnel to track campaign and digital channel performance.
• Use data-driven insights to identify opportunities for campaign optimization and improve website traffic, online orders, and lead generation.
• Act as administrator and SME of digital channels and tools (e.g., marketing automation, LinkedIn advertising, web analytics, SEMrush, tagging process) for lead generation and campaign performance tracking.
• Implement strategies to improve organic visibility and manage paid search (PPC) campaigns.
• Stay updated on industry trends, new marketing technologies, and emerging strategies to continuously improve demand generation tactics.
• Experiment with new tools, strategies, and digital channels to stay ahead of the competition.

Requirements

• Bachelor's degree in marketing, business, communications, or a related field.
• Minimum of 5 years of lead generation experience in a B2B and B2C marketing department, preferably in a corporate environment.
• Minimum of 5 years of hands-on experience using marketing automation tools, SEO, SEM, social media, online advertising.
• Minimum of 2 years working with Adobe Target, Adobe Journey Optimizer (AJO), CDP, and AEM.
• Experience implementing on-site personalization based on a user's profile settings.
• Experience implementing A/B testing using Adobe Target.
• Experience building marketing dashboards with data visualization tools using Adobe Analytics.
• Experience executing marketing automation with Adobe Journey Optimizer and CDP.
• Experience with building lead generation processes from lead capture to qualification and opportunity management.
• Familiarity with UX best practices, landing page creation, responsive design, and mobile-first layouts.
• Familiarity with usability testing practices and methodologies.
• Familiarity with HTML/CSS.
• Excellent project management and communication skills.
• Strong organizational and presentation skills; ability to handle multiple tasks, meet deadlines, and manage priorities.

Nice to Have

• Experience with web analytics and digital marketing tools beyond those specified.
• Additional certifications in digital marketing or related fields.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field.
• Minimum of 5 years of lead generation experience in a B2B and B2C marketing department.

Benefits & Perks

• Salary Range: Min. $65k - Mid. $95k.
• Office environment in a hybrid work setting.