Digital Media Support Coordinator

Nexstar Media Group

Green Bay, WI

Full Time

Entry Level

about 2 months ago

Job Description

About the Role

WeAreGreenBay.com (WFRV-TV) has an exciting position available for a creative outside-the-box individual. The Digital Media Support Coordinator ideal candidate is a digital-minded, exceptionally organized, and detail-oriented individual with a team-centric mentality and an innate desire to win. The primary duty of this position is to design display ads, traffic all digital sales orders while monitoring and reporting the results of each campaign from inception to completion. Once the order-trafficking and reconciliation process is firmly understood, the candidate will have the opportunity to develop digital advertising solutions and presentations for the Account Executives.

Key Responsibilities

Create sales PowerPoint presentations.
Create display ad campaigns that are on target and creatively unique.
Design graphics including banner ads and creative as needed in Photoshop.
Implementation of special digital promotions and contesting.
Design, manage, and build digital contests and promotions.
Coordinate digital traffic for all WFRV-TV and Digital Services products.
Coordinate digital traffic for WFRV+ streaming app.
Manage creative for digital campaigns, acting as a liaison between clients, Account Executives, and Creative Services.
Develop unique tracking URLs as needed.
Compile regular performance reports for cross-platform digital media campaigns.
Develop & maintain strong product knowledge of WFRV-TV and Digital Services products.
Input orders for TV/Digital campaigns which includes trafficking commercials for each advertiser.
Maintain awareness of available digital advertising inventory.
Provide overall sales support for Account Executives and Digital Strategic Account Manager.
Learn and continually train in research programs to implement into sales department to help drive revenue.
Consistently meet or exceed deadlines on projects.
Perform other duties as assigned.

Requirements

Strong marketing mind with excellent writing ability and solid verbal communication skills.
Strong computer skills, with experience in Word, Excel, PowerPoint, Outlook.
Proficiency in Adobe Photoshop.
A degree in graphic design, marketing communications and/or experience in the digital design field preferred.