Senior Manager Digital Marketing

About the Role

Key Responsibilities

• Develop and execute regional digital marketing strategies to drive traffic, demand, and revenue growth for the DTC business.
• Own and manage key performance goals, budget allocation, and regional marketing initiatives in alignment with the global roadmap and GTM plan.
• Lead and develop a high-performing team, ensuring strategic alignment, talent growth, and resource planning to support business objectives.
• Oversee project management, goal setting, performance tracking, and continuous optimization of digital marketing efforts.
• Collaborate cross-functionally with digital agencies, brand marketing, DTC, Sales, Finance, and local e-commerce teams to enhance marketing effectiveness.
• Drive innovation in digital marketing by leveraging data insights, emerging trends, and best practices to optimize consumer engagement and conversion.
• Contribute to transforming the company into a digital-first, full-funnel, consumer-centric retailer of the future.
• Measure success through KPIs, goal achievement, performance reviews, and ongoing strategic assessments.

Requirements

• Minimum of 7-10 years of experience at a respected digital consultancy/agency or within the digital marketing team of a recognized brand.
• Bachelor's degree (or equivalent) in marketing or communications; master's degree preferred.
• Leadership skills and experience developing and coaching teams, including internal employees and agency resources.
• Strong organizational skills to plan, prioritize, and oversee activities and budgets across multiple regions.
• Adept at analyzing data and trends to inform decision-making and optimize marketing performance.
• Experience with full-funnel marketing approaches, including paid search, display, programmatic advertising, and paid media management.
• Proficiency with digital marketing tools such as Google Ads, Meta Ads, CRM platforms, and attribution models.
• Excellent English speaking and writing skills; fluency in additional languages is a plus.
• Awareness of snowboarding, board sports, or winter sports markets.

Nice to Have

• Experience developing and scaling affiliate programs.
• Knowledge of lifecycle marketing, automation, segmentation, and personalization strategies.
• Experience managing influencer collaborations to amplify brand reach.
• Willingness to learn about building and managing loyalty programs.
• Ability to stay ahead of industry trends, consumer behavior shifts, and competitor strategies.

Qualifications

• Bachelor's degree in marketing or communications (or equivalent).
• 7-10 years of relevant digital marketing experience.

Benefits & Perks

• Health insurance (medical, dental, and vision).
• Life insurance (company paid).
• Flex spending, short- and long-term disability insurance (company paid).
• Great parental benefits.
• 401k plan with company match.
• Paid time-off.
• Discounted season pass, free lessons, product discounts, free demo equipment, ride days, casual work environment, and more.