Sr Digital Project Specialist

Insight Global

Tampa, FL

Full Time

Senior

3 days ago

Job Description

About the Role

Insight Global is looking for a Sr Digital Projects Specialist to join their team. The role involves collaborating with the Digital Marketing team to facilitate and implement digital marketing strategies and campaigns across various digital assets and platforms. The position supports philanthropic initiatives, patient attraction, healthcare provider education, and member recruitment for Shriners International through digital channels. The role offers a combination of remote and in-person work and emphasizes creating an inclusive environment where individuals can bring their full, authentic selves to work.

Key Responsibilities

Collaborate intensively with the Director of Digital Marketing, Manager of Web Projects, and Coordinator of Web Content to facilitate and implement digital marketing strategies and campaigns.
Manage and maintain digital assets across platforms such as Salesforce, Sitecore, WordPress, BrightEdge, Gather Content, Centralpoint, .NET, and applications for iOS and Android.
Support philanthropic initiatives, attract patients, educate healthcare providers, and recruit members via digital channels.
Participate in departmental meetings, collaborative project discussions, and designated onsite events as needed.
Maintain and update digital experience platforms ensuring optimal performance and user experience.

Requirements

Bachelor's Degree in a related field.
At least 5 years of experience with CMS platforms such as Sitecore and/or WordPress.
Knowledge of HTML and CSS, with the ability to understand and manipulate web-based code.
Experience with Google Analytics and Google Search Console, including data abstraction from websites.
Experience with email marketing and digital marketing tools.
Proficiency with Google Analytics, Tag Manager, Search Console, and SEO optimization tools like BrightEdge.
Experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere).
Certifications in Google Analytics and/or Google Search Console preferred.
Experience with Salesforce Marketing Cloud, Qualtrics, Formstack, Jotform, Webhooks, and Zapier.

Nice to Have

Digital Marketing professional certifications.
Experience with BrightEdge SEO optimization tools.
Experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere).

Qualifications

Bachelor's Degree in a related field.
5 years of experience with CMS platforms.

Benefits & Perks

Not specified in the description.

Working at Insight Global

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters.

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