Digital Marketing Specialist

About the Role

Key Responsibilities

• Drive product/brand awareness, consumer excitement, and trial through compelling and relevant digital communications.
• Ensure digital content is consistently engaging and aligned with consumer trends and behaviors.
• Plan and execute integrated digital marketing campaigns that support business objectives across owned, paid, and earned channels.
• Partner with retail platforms (e.g., Amazon, Instacart) to activate shopper marketing and joint digital promotions.
• Manage seasonal campaigns (e.g., Back to School), digital banners, promotional offers in collaboration with customer and internal marketing teams.
• Lead influencer marketing efforts: source, brief, manage creators to drive awareness, reach and engagement.
• Manage all timeline, deliverables, and execution of campaigns.
• Conduct keyword strategies and audience segmentation to optimize campaign results.
• Track and measure campaign performance and leverage optimization.
• Report on key metrics and ROI.
• Oversee digital creative development (where relevant, through agency support) and ensure timely, high-quality execution.
• Support digital components of trade shows, product launches, and other marketing programs as needed.
• Maintain strong relationships with retail partners to leverage joint digital activations.
• Collaborate closely with external agencies and internal teams to plan and activate effective digital campaigns.

Requirements

• 4+ years of experience in digital marketing, strategy, or digital transformation roles.
• Strong knowledge of digital platforms, analytics tools, influencer marketing, and content management systems.
• Proficient in digital project management frameworks.
• Excellent communication and stakeholder management skills.
• Strong analytical and problem-solving abilities.
• Bachelor's degree in Marketing, Business, Communications, or related field preferred.
• Digital Marketing Agency experience strongly preferred.

Nice to Have

• Experience with digital marketing agency environments.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.

Benefits & Perks

• Competitive pay and benefits package.
• Health insurance (~80-90% company paid) for employee and dependents.
• Dental, vision, and life insurance.
• Long-term disability.
• Company match 401K plan.
• Vacation, floating holidays, and company holidays.