Digital Strategy and Experience Lead

About the Role

Key Responsibilities

• Develop and refine the digital strategy, roadmap, and priorities for web capabilities, ensuring alignment with business objectives and regional needs.
• Lead the development and maintenance of core digital capabilities, ensuring high-quality execution and reliability across platforms and technologies by partnering with Technology & Design.
• Design and implement frameworks and tools to enable personalized experiences at scale, leveraging firmographics, behavior, and segment data to drive relevance and outcomes.
• Develop and scale automated journeys to support client engagement across the lifecycle, from onboarding to ongoing education and re-engagement.
• Monitor performance across web and email journeys, leveraging insights and testing to improve content relevance, user experience, and conversion effectiveness.
• Collaborate with stakeholders across marketing, sales, distribution intelligence, FTT, and Marketing to align initiatives, integrate systems, and ensure cohesive execution.
• Define KPIs, partner with data analysts to build dashboards, and report on the impact of digital efforts to stakeholders, ensuring transparency, accountability, and ongoing prioritization of high-impact work.

Requirements

• Strong background in digital marketing, with experience in developing and executing global digital strategies.
• Proven track record of leading cross-functional teams and driving complex projects forward.
• Expertise in product management, delivering features in partnership with development and design.
• Strong analytical and problem-solving skills, with the ability to leverage data insights to drive decision-making.
• Excellent communication and collaboration skills, with the ability to work effectively with stakeholders across the organization.
• Bachelor's degree or equivalent experience.

Nice to Have

• Experience in digital design and delivery.
• Experience with personalization and marketing automation.
• Experience in leading digital initiatives in financial services or related industries.

Qualifications

• Bachelor's degree or equivalent experience

Benefits & Perks

• Annual discretionary bonus
• 401(k) plan with a generous match
• Comprehensive healthcare options, insurance, and disability benefits
• Employee stock investment program
• Learning resources and career development programs
• Reimbursement for certain education expenses
• Paid time off (vacation, holidays, sick leave, parental & caregiving leave, bereavement, volunteering, floating holidays)
• Onsite fitness and recreation centers at certain locations
• Onsite cafeteria at certain locations