Director of Digital and Database Marketing Strategy

About the Role

Key Responsibilities

• Lead the creation of new initiatives to support the success of long-term digital strategies including social media, web, and video.
• Oversee a team of five digital, social, and database marketing professionals.
• Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms.
• Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines.
• Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligned with business goals.
• Oversee creation and maintenance of websites, including content, accessibility, design, and performance.
• Collaborate with IT to improve the site's UX/UI, ensuring alignment with branding and goals.
• Conduct regular audits to identify opportunities for content, navigation, SEO, and user flow optimization.
• Develop and oversee enterprise video strategy.
• Develop and oversee the strategy, content, and implementation of email and text campaigns.
• Manage and optimize databases for personalized communication, leveraging segmentation, targeting, and automation to increase engagement and drive conversions.
• Identify, cultivate, and manage high-level relationships with digital experts, platform representatives, and influencers.
• Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards.
• Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry.

Requirements

• 10+ years of experience in Communications, Marketing, or related fields.
• 5+ years of leadership experience managing teams.
• Expertise in digital/social media, analytics, and digital marketing.
• Experience with HTML, CSS, JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.

Nice to Have

• Experience with enterprise video strategy.
• Experience in health or insurance industry is implied but not explicitly stated.

Qualifications

• Educational background is not explicitly specified but implied to be substantial given experience requirements.

Benefits & Perks

• Competitive pay
• Health insurance
• 401K and stock purchase plans
• Tuition reimbursement
• Paid time off plus holidays
• Flexible work arrangements including remote, hybrid, field, or office schedules