VP, Digital Marketing & Analytics Manager

About the Role

Key Responsibilities

• Manage the development and execution of customer success journeys through customer journey mapping in Oracle Eloqua, aligning journeys with Bank strategy and optimizing based on analytics.
• Oversee the creation of automated workflows through management of the Digital Marketing & Automation Specialist.
• Plan and execute all web, SEO/SEM, email, display advertising, and paid digital media campaigns, and measure and report their performance.
• Integrate traditional marketing campaigns with all online/digital projects.
• Manage digital marketing budget, optimize spend and performance based on insights.
• Manage digital vendor relationships and collaborate with business line owners to create landing pages and optimize user experience.
• Analyze data, track key metrics, and generate actionable insights from marketing campaigns.
• Partner with Data team to build and maintain Tableau dashboards and oversee creation of Google and Eloqua dashboards and reports.
• Collaborate with Digital and Customer Experience teams on creative design and strategy for the Bank's websites.

Requirements

• Strong experience with a multitude of digital and online marketing tools and trends.
• Experience leading marketing projects and tracking/analyzing data driven by marketing tools.
• Experience generating analytical reports and creating data dashboards using tools like Tableau.
• Experience creating Omni-Channel Marketing plans and campaigns that improve sales and lead conversions.
• Experience with Marketing Automation and utilizing customer communication tools like Oracle Eloqua.
• Experience with budget management, website strategy, development, and implementation.
• Thorough knowledge of digital advertising, SEO/SEM, and campaign performance analytics.
• Expertise in Content Management Systems (CMS).
• Understanding of Bank Regulations and Compliance related to digital advertising, website development, and social media.
• Ability to work with management to extract performance data and manage vendors for digital advertising.
• Proficiency in Microsoft applications, Canva, and Adobe Creative Suite.

Nice to Have

• Experience in a financial institution (5-7 years preferred).

Qualifications

• Bachelor's degree in marketing, advertising, communications, business, or a related field, or equivalent work experience.

Benefits & Perks

• Salary range of $73,600 - $95,000, with variation based on skills and experience.
• Incentive eligibility based on company, business, and individual performance.
• Paid time-off (PTO), holidays, and participation in health and wellness benefits including Medical, Dental, Vision, Flexible and Health Savings Accounts, and a 401(k) plan.
• Disability Insurance, Employee Assistance Program, and Basic Life Insurance.
• Company-sponsored Tuition Disbursement and Loan Repayment programs.
• Voluntary benefits such as Supplemental Life Insurance, Accident, Critical Illness, Hospital Indemnity, and Legal plans.