Demand Generation Marketing Coordinator (Chicago)

Informa

Chicago, IL

Full Time

Entry Level

9 days ago

Job Description

About the Role

This position will be based in Chicago and require you to be in the office 3 days a week. The Demand Generation Marketing Coordinator will work across the Foodservice group to execute high-touch demand generation campaigns that generate high-quality leads and improve conversion rates for the event sales teams. You will be responsible for the overall execution of a sales marketing strategy, messaging, and content that drives awareness, audience engagement, and increases sales, including lead generation/nurture, pipeline progression, cross/upsell, and account-based marketing. This role reports into the Demand Generation Marketing Manager and supports all leads and pipeline-related KPIs, monitoring progress to marketing-attributable revenue goals. It requires extensive collaboration with Sales, Brand, and Event Marketers, and Senior Management, playing a key part in fulfilling the strategy for driving demand for Informa Connect's Foodservice Group's portfolio brands.

Key Responsibilities

Execute high-touch demand generation campaigns to generate high-quality leads.
Improve conversion rates for the event sales teams.
Manage the overall execution of sales marketing strategy, messaging, and content.
Drive awareness, audience engagement, and increase sales through marketing initiatives.
Support leads and pipeline-related KPIs and monitor progress toward marketing-attributable revenue goals.
Collaborate extensively with Sales, Brand, and Event Marketers, and Senior Management.
Play a key role in fulfilling the demand generation strategy for the Foodservice Group's portfolio brands.

Requirements

Experience in executing demand generation campaigns.
Ability to collaborate with cross-functional teams including Sales, Brand, and Event Marketers.
Strong understanding of marketing strategies that drive awareness and engagement.
Ability to monitor and support KPIs related to leads, pipeline, and revenue.
Excellent communication and coordination skills.
Availability to work in the office 3 days a week in Chicago.

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