Demand Generation Specialist

Productivity

Plymouth, MN

Full Time

Senior

85k-90k

2 days ago

Job Description

About the Role

We are seeking a results-driven Demand Generation Specialist to join our growing marketing team. This individual will play a key role in developing and executing integrated campaigns that drive awareness, engagement, and pipeline growth across our B2B audience. The ideal candidate brings a balance of analytical rigor and creative thinking, with a strong track record of running effective demand generation programs. Experience with HubSpot is essential, as is a passion for testing, learning, and iterating based on data.

Key Responsibilities

Run end-to-end demand generation campaigns with measurable results.
Develop and execute multi-channel campaigns (email, paid ads, content, and social media) to drive qualified leads and pipeline growth.
Collaborate cross-functionally to create, test, and optimize campaign components including messaging, creative, audience segments, and CTAs.
Use HubSpot to build and optimize lead-nurturing workflows, email campaigns, forms, and landing pages.
Track campaign status, address challenges proactively, and drive next steps with strong attention to detail.
Analyze performance metrics (MQLs, conversion rates, pipeline contribution) and use data to improve campaign effectiveness.
Align closely with the sales team to ensure timely, consistent lead follow-up that reflects campaign intent.

Requirements

5-7 years of experience in B2B marketing, with 2-4 years specifically in a Demand Generation role.
Bachelor's degree in marketing, communications, business, or a related field.
Proficiency with HubSpot Marketing Hub, including workflows, list segmentation, lead scoring, and reporting.
Hands-on experience executing B2B campaigns for industrial audiences, combining strong sales alignment with a test-and-learn approach to campaign development.
Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable strategies.
Strong collaboration and communication skills, with the ability to work cross-functionally, meet deadlines, and respond quickly to shifting needs.

Nice to Have

ABM experience is a plus.

Qualifications

Bachelor's degree in marketing, communications, business, or a related field.

Benefits & Perks

A supportive, growth-oriented culture and the chance to make a significant impact immediately.
A collaborative, curious and passionate marketing team that values innovation and experimentation.
Opportunities for professional development and continued learning.
Clear goals, meaningful KPIs, and the autonomy to achieve them.
Competitive benefits & compensation package.
$85,000 - $90,000/year - Day-1 health, dental & vision plans.
401(k) with match.

Working at Productivity

At Productivity, Inc, we pride ourselves on our positive reputation, which is built on exceptional customer service and uncompromising integrity. This reputation is a testament to our dedicated team, whose professionalism and respect in handling our customers define who we are. As a well-established leader in our industry, we are continuously evolving and expanding. This growth not only fuels our success but also opens diverse opportunities for our employees to advance and thrive in their careers long-term.

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