Senior Director, Global Marketing Downstream

About the Role

Key Responsibilities

• Develop and implement comprehensive downstream marketing strategies to support the commercial success of the injectables and devices portfolio.
• Lead the creation of high-impact content, including digital assets, educational materials, product messaging, and promotional campaigns, ensuring alignment with brand and regulatory guidelines.
• Oversee global social media strategy, leveraging digital platforms to enhance brand visibility, customer engagement, and lead generation.
• Partner with regional marketing teams to customize content for local markets and ensure effective execution of marketing campaigns.
• Collaborate with product management, upstream marketing, medical team, and supply chain teams to ensure a smooth transition from product development/positioning and/or geographic expansion to market delivery.
• Lead the development of strategic communication plans for global brands related to sharing of commercial and scientific messaging through different channels in alignment with business and brand priorities.
• Utilize analytics to measure the effectiveness of content and social media initiatives, optimizing strategies based on data-driven insights.
• Ensure marketing and advertising resources are effectively invested to meet business strategic needs and to drive profitability.
• Ensure compliance with industry regulations and company policies in all marketing activities.
• Build, mentor, and lead a high-performing global downstream marketing team. Foster a culture of innovation, collaboration, and accountability across all regions.

Requirements

• Bachelor of Arts (B.A.) in Marketing or equivalent of directly relevant experience.
• 12+ years of experience and demonstrated skills in developing, managing, and delivering communication strategies and plans in a mid-large complex organization.
• Experience in downstream marketing and product launch experience.
• Experience working with global teams across multiple time zones.
• Advanced skills in Microsoft Excel, PowerPoint, and Word, and comfort with online meeting tools and AV equipment.
• Excellent written, oral, and interpersonal communication skills.
• Demonstrated history of teamwork and cross-functional collaboration.
• Ability to clearly articulate plans and course correct as needed.
• Deep understanding of brand management and portfolio management.
• Knowledge of multiple marketing disciplines and experience in local marketing functions and/or strategic headquarter functions.
• Skilled in creating and fostering partnerships and influencing across levels and functions.
• Ability to proactively identify opportunities and provide creative, resourceful solutions.
• Ability to manage conflicting points of view and arrive at solutions in the best interests of the brand/business.
• Profound leadership by influence experience and cross-cultural competency.

Nice to Have

• Master's Degree in Marketing or equivalent of directly relevant experience.
• Experience in the beauty/aesthetic/pharma sector is strongly preferred.
• Consumer product knowledge/background.
• Executive presence and exceptional presentation skills.