Assistant Director, Digital Strategy

Carnegie Dartlet

Westford, MA

Full Time

Director

82k-103k

3 days ago

Job Description

About the Role

The Assistant Director of Digital Strategy is responsible for planning and strategically overseeing the execution of paid search, display, streaming, and paid social media campaigns as well as managing 2-3 direct reports. They work closely with the entire Digital Marketing team on strategic oversight and relationship management of Carnegie's higher education clients, with particular focus on the largest, most complex clients. Additionally, they oversee proposal development, media plan creation, and end-of-contract reporting and analysis.

Key Responsibilities

Campaign Set Ups and Management: Architect complex, integrated digital strategies driven by clients' marketing goals, identify digital business opportunities, design media plans, prepare multichannel media plans and budgets, oversee campaign execution, and optimize campaigns in collaboration with platform specialists.
Reporting and Analysis: Provide in-depth monthly and ad-hoc reporting using Google Analytics, Google Looker Studio, and platform tools; analyze data to identify trends and make recommendations.
Client Interaction: Foster client-agency relationships through monthly strategy calls, acting as an expert partner and advising on best practices.
Internal Teams: Facilitate cross-divisional communication, stay updated on digital trends, contribute to team meetings, and identify opportunities for service expansion.
Supervisory Responsibilities: Assist in managing and leading the Digital Strategy Team, supervise client accounts led by junior and mid-level strategists, and participate in interviewing, onboarding, and training new team members.

Requirements

Clear oral and written communication skills, with confidence in presenting campaign performance to clients and internal teams.
Experience analyzing and reporting on data trends with understanding of digital marketing KPIs and success metrics.
Experience using data visualization tools such as Google Looker Studio and Google Analytics.
Excellent attention to detail and ability to multitask in a deadline-driven environment.
Demonstrated problem-solving skills and ability to work independently.
Effective communication and time management skills for a remote work environment.
Must be able to work at a computer for prolonged periods.
Bachelor's degree required; Marketing/Advertising major or concentration preferred.
3-5 years of experience with digital media planning and/or execution of digital marketing campaigns.
Minimum of 1-2 years of management experience with direct reports.
Direct experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and/or Google Display & Video 360 or other DSP.

Nice to Have

Google Ads and/or Google Analytics certifications.
Experience with Asana or other project management software tools.

Qualifications

Bachelor's degree required.
Marketing/Advertising major or concentration preferred.

Benefits & Perks

Private health/dental/vision insurance.
401(k) with company match.
Generous holiday and PTO package.
Flexible work environment (remote, in-office, hybrid).
Half-day summer Fridays.
Fun company events and laid-back culture.
Opportunities for advancement and professional development.

Working at Carnegie Dartlet

We're a fast-growing and innovative company, set apart by our incredible people. We're a supportive, fun-loving group with diverse interests and talents. In addition to working with fantastic people and doing work you love, we offer a supportive environment with opportunities for growth, industry exposure, and a family-like atmosphere. Our culture emphasizes flexibility, professional development, and a collaborative spirit.

Apply Now