Digital Marketing and Strategic Engagement Specialist

About the Role

Key Responsibilities

• Manage digital marketing and strategic engagement for all JPAFHC sites
• Create brochures, flyers, one-pagers and other marketing materials
• Create and edit videos to promote JPAFHC team members and services, including editing raw footage using specialized software
• Create engaging internal and external marketing content including print/video patient testimonials, meet our clinicians, and other promotional campaigns
• Capture photos internal and external to promote JPAFHC facility and team members
• Monitor and manage brand reputation by managing JPAFHC Google search presence
• Identify digital equipment to advance technology at JPAFHC sites
• Develop podcasts and create/maintain Facebook Live topics and schedules
• Collaborate with VP of Engagement and Strategic Initiatives to develop marketing video concepts and scripts, including storyboarding
• Scope and evaluate locations for video/photo shoots
• Plan and coordinate photo/video shoots and Facebook Live schedules with team members
• Collaborate with communications and marketing director to plan social media and advertising campaigns
• Brainstorm new and creative growth strategies through digital marketing
• Create landing pages and optimize user experience in collaboration with internal teams
• Measure and report performance of digital marketing campaigns against goals (ROI and KPIs)
• Communicate effectively with VP of ESI, stakeholders, and internal teams
• Perform other communications and marketing functions as needed

Requirements

• Bachelor's degree in marketing, communications or related field
• 3-5 years within non-profit fundraising or outreach activities
• Excellent oral and written communications skills
• Detail-oriented with the ability to manage multiple projects simultaneously
• Ability to work independently and make independent decisions when necessary
• Strong analytical and strategic thinking skills
• Computer skills required

Nice to Have

• At least 3-5 years of professional experience working with brand management and marketing
• Effective communication skills and a professional attitude; ability to present to large groups and connect with diverse audiences
• Strong project management skills, organized, able to meet deadlines and multitask
• Ability to build internal and external relationships
• Experience working in changing environments with multiple levels of staff
• Cross-cultural fluency and interest in meeting the needs of diverse immigrant populations in New York City
• Commitment to the health center's mission and core values

Qualifications

• Bachelor's degree in marketing, communications or related field