Digital Marketing Senior Manager

About the Role

Key Responsibilities

• Manages Salesforce Marketing Cloud (or similar platform) for marketing automation journeys, email marketing, and digital campaigns.
• Reports on the performance of digital campaigns to senior leadership.
• Utilizes and recommends tools to improve Paid Search, SEO, and SEM.
• Identifies and recommends tools to support cross-selling opportunities in Digital Banking (e.g., online banking, mobile app).
• Drives adoption of digital account and loan applications through targeted marketing campaigns.
• Performs campaign data analysis using various tools (e.g., Google Analytics).
• Creates and executes a digital marketing strategy aligned with business goals, identifying target audiences and competitive opportunities.
• Plans, executes, and monitors multi-channel digital marketing campaigns across platforms such as Google Ads, social media, email, and the website.
• Oversees the creation and deployment of engaging content and website strategies to enhance user experience and drive conversions.
• Leads and collaborates with other marketing team members and cross-functional partners (e.g., Finance, Compliance, Risk, Product, HR).
• Leverages data to drive decision-making and measure results.
• Provides recommendations for new digital campaigns based on past experiences in digital marketing and financial services.
• Hires and manages a team of digital marketing professionals, contributing to talent strategy through recruitment, performance management, and succession planning.
• Supports skill development and ensures the team stays current with evolving digital marketing tools and practices.
• Mentors staff while fostering a culture of innovation, accountability, and continuous learning.

Requirements

• Proficient in email marketing, SEO, paid search, Google Ads, Google Analytics (or similar tools), and marketing automation platforms such as Salesforce Marketing Cloud (or similar).
• Possess a deep understanding of multi-channel marketing (SEO, SEM, email, social, display, content, etc.).
• Technically proficient in digital marketing tools, with expertise in platforms like Salesforce Marketing Cloud, Adobe Experience Manager, Google Analytics, and tag management systems.
• Knowledgeable about banking products, customer segments, and regulatory considerations.
• Well-versed in marketing compliance, data privacy (e.g., GLBA, GDPR), and brand governance.
• Demonstrated success in leading enterprise-level digital campaigns and managing cross-functional teams.
• Strong strategic thinking, communication, and stakeholder management abilities.
• Experienced in leading, mentoring, and inspiring teams to grow professionally.
• Confident in presenting work and ideas to stakeholders.
• Excellent oral and written communication skills.
• Experience with A/B testing to identify optimal campaign strategies.
• Bachelor's Degree in Marketing, Business, or related field required.
• 10+ years experience in digital marketing required.
• Experience working with digital vendors and marketing partners to provide a superior customer experience required.

Nice to Have

• Master's Degree in Marketing, Business, or related field preferred.
• 7-9 years experience in financial services preferred.
• Certified Digital Marketing Professional preferred.
• GAIQ - Google Analytics Individual Qualification preferred.

Qualifications

• Bachelor's Degree in Marketing, Business, or related field required.
• 10+ years experience in digital marketing required.
• Experience working with digital vendors and marketing partners to provide a superior customer experience required.

Benefits & Perks

• Generous Paid Time Off (PTO) in addition to paid federal holidays.
• Student debt employer repayment program.
• 401(k) retirement plan with a 6% match.
• Medical, dental, vision, short-term and long-term disability benefits and life insurance.
• Flexible spending accounts, health savings account, employee assistance program.
• Paid Time Off (approximately 18 days per year including sick time).
• Up to 11 paid Federal holidays.