Senior Director, Digital Customer Engagement & Analytics

About the Role

Key Responsibilities

• Establish the North America commercial digital strategy to complement Business Unit customer facing strategies and collaborate closely with department peers, Business Unit heads, and cross-functional stakeholders to translate HCP and patient strategies to drive brand utilization and other brand objectives.
• Identify key digital capabilities gaps, develop a long-range capabilities roadmap, and address and anticipate customer needs to improve content development and delivery efficiency.
• Lead a team of digital operators and key vendor partners to deliver non-personal promotion tactics efficiently and under budget.
• Lead a team of digital analysts and key vendor partners to provide strategic recommendations, establish key performance indicators, and conduct tactical performance analysis on non-personal promotional tactics.
• Develop and evolve a digital operating model to ensure efficient operations across multiple stakeholders, including content transformation, campaign operations across web and email, and the digital engagement capabilities roadmap.
• Identify and evaluate digital health opportunities to support business objectives, providing thought leadership and best practice advocacy to North America Commercial colleagues.
• Execute business plans for specifically assigned projects.

Requirements

• Demonstrated progression of responsibility and leadership leading change management programs in a matrix organization.
• Proven excellence in developing commercial digital strategy, tactical implementation, project planning, technology implementation, and communication.
• Experience in HCP and patient marketing within a life sciences organization.
• Ability to develop solutions to complex problems with creativity and innovation.
• Experience in the use of artificial intelligence to advance key business objectives.
• Strong communication skills, both verbal and written, to negotiate internally and externally often at higher levels.
• Ability to successfully navigate a fast-paced environment.
• Requires 12 years of experience in pharmaceutical or biotechnology, leading omnichannel/digital programs, and 5 years of supervisory/management experience, or an equivalent combination of education and experience.
• Bachelor's degree in marketing, business, or science discipline; MBA preferred.

Nice to Have

• Experience with artificial intelligence applications in business.
• Experience leading change management programs in a matrix organization.

Qualifications

• Bachelor's degree in marketing, business, or science discipline.
• MBA preferred.
• Requires 12 years of experience in pharmaceutical or biotechnology, leading omnichannel/digital programs, and 5 years of supervisory/management experience.

Benefits & Perks

• Eligible for an annual bonus and annual equity awards.
• Comprehensive benefits including medical, dental, and vision coverage.
• Generous paid time off, including a week-long company shutdown in summer and winter.
• Educational assistance programs including student loan repayment.
• Commuting subsidy, charitable donation matching, 401(k), and more.