Digital Marketing Program Lead

About the Role

Key Responsibilities

• Outline program strategy; provide leadership to cross-functional teams and external agencies to successfully implement integrated marketing plans
• Maintain oversight of marketing campaigns and key deliverables of credit marketing initiatives across teams
• Facilitate / lead strategic and tactical marketing discussions with Partners
• Create presentations and other documentation for both external Partner meetings as well as internal reviews
• Develop and maintain portfolio marketing calendar
• Create and manage marketing budgets, including monthly forecast, and budget reconciliation
• Ensure all legal, compliance, and process activities are properly vetted and secured as part of program implementation
• Collaborate with internal teams to monitor / analyze campaign performance to drive efficiencies and optimize strategies
• Partner with business partners to identify opportunities for greater efficiency and impact
• Ensure program performance and recommendations are shared with Partners, and engage the Partner in strategic discussions regarding new initiatives, securing their buy-in
• Ensure quality execution of all campaigns with full understanding of and adherence to corporate policies, legal and regulatory requirements, and departmental procedures

Requirements

• 5-7 years of experience in leading projects
• Financial services background required
• Track record of successfully managing complex marketing programs in a highly matrixed team environment
• Experience with Adobe Experience Manager
• Experience with Adobe Tag Manager
• Experience with Google Ad Manager
• Ability to create Banner Creative Designs
• Bachelor's degree required

Qualifications

• Bachelor's degree

Benefits & Perks

• Benefits offered including Health, Vision, Dental, 401k, PTO, and more
• Competitive benefits program including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs