Associate Director, Digital & Demand Marketing

About the Role

Key Responsibilities

• Direct and continuously improve the corporate website and partner/customer portal, ensuring modern design, seamless usability, and alignment with business priorities.
• Design and manage digital demand journeys across the funnel, integrating campaigns with marketing automation and CRM systems to drive conversion, acceleration, and ROI.
• Lead paid media strategy across search, display, retargeting, and social channels. Manage day-to-day execution and continuously optimize spend, performance, and pipeline contribution.
• Translate business priorities into actionable digital strategies while owning tactical execution and delivery. Balance long-term vision with daily operations.
• Define KPIs and reporting to measure site/portal performance, demand campaign effectiveness, and digital ROI. Use insights to refine strategy and optimize user journeys.
• Partner across Marketing, Sales, IT, and Communications to ensure digital platforms and campaigns align with go-to-market strategies and deliver a unified brand experience.
• Set the digital strategy and also dive into day-to-day details, demonstrating hands-on leadership.
• Build strong relationships with stakeholders in Marketing, Sales, Product, IT, and beyond to ensure seamless collaboration.
• Serve as a trusted advisor and key partner to the VP of Marketing, helping shape and execute the company's digital growth agenda.
• Foster and develop a highly effective team of Web Developers to attract and engage audiences through the successful execution of the corporate website.
• Mentor and train team members by evaluating performance, recognizing areas for improvement, and providing solutions to enhance team effectiveness.

Requirements

• Bachelor's degree or equivalent relevant experience.
• 12+ years of relevant experience in digital marketing, demand generation, or growth marketing, with at least 3+ years in a leadership role.
• Previous management experience required.
• Proven success in owning and optimizing large-scale websites, portals, and digital demand programs.
• Strong understanding of user experience design, analytics, and customer journey mapping.
• Hands-on expertise with marketing automation, CRM, and digital advertising platforms.
• Familiarity with Drupal and WordPress; experience with HubSpot and Microsoft Dynamics is a strong plus.
• Ability to balance strategic vision and tactical execution, managing both high-level planning and day-to-day operations.
• Data-driven mindset with experience turning insights into measurable business outcomes.
• Excellent communication skills, with the ability to convey products, deliverables, analyses, and issues clearly and confidently.
• Capable of motivating and providing direction to a team, role modeling commitment to goals.
• People-oriented mentality with the ability to build relationships and work collaboratively with cross-functional teams and leadership.
• Creativity, resourcefulness, and decisiveness to manage risks and respond to critical situations.
• Strong sense of urgency in driving projects to completion and motivated to achieve outcomes and results.
• Ability to manage multiple or complex projects while adhering to deadlines and budgets.

Nice to Have

• Experience with HubSpot and Microsoft Dynamics.

Qualifications

• Educational background: Bachelor's degree or equivalent experience.

Benefits & Perks

• Work in an office environment with at least 3 days a week in-office work to foster collaboration.
• Opportunity to work in a company that values innovation, inclusivity, and making a global impact.