Digital Marketing Manager, Idox Geospatial
IDOX
Job Description
About the Role
We are looking for an experienced and strategic digital marketing professional to lead the digital marketing function for our industry leading geospatial division. You will be a key member of the Geospatial marketing team and instrumental in developing and delivering digital marketing campaigns, fostering brand awareness and increasing customer engagement through various digital channels. Working in a predominantly B2B environment, your work will be pivotal in attracting, converting and retaining a pay-as-you-go user base, while also supporting our Sales team in promoting our DAAS and SAAS offerings. You will manage external PPC and SEO resource, oversee website optimisation and collaborate closely with data, software and digital product leads. Hubspot will be your central platform for campaign planning, execution, social media management, lead nurturing and performance reporting. You will report directly to the Idox Geospatial Division's Head of Marketing, ensuring that strategic marketing objectives are supported and effectively implemented. This is a full-time hybrid role, with the expectation of attending the Farnborough office at least one day per week. Occasional travel to other offices or external events may also be required.
Key Responsibilities
- Developing and delivering digital marketing campaigns to increase brand awareness and customer engagement.
- Fostering brand awareness and increasing customer engagement through various digital channels.
- Managing external PPC and SEO resources.
- Overseeing website optimisation.
- Collaborating closely with data, software, and digital product leads.
- Using Hubspot for campaign planning, execution, social media management, lead nurturing, and performance reporting.
- Supporting the sales team in promoting DAAS and SAAS offerings.
- Reporting to the Head of Marketing and supporting strategic marketing objectives.
Requirements
- Experience in digital marketing, preferably in a B2B environment.
- Ability to develop and deliver digital marketing campaigns.
- Experience managing external PPC and SEO resources.
- Familiarity with website optimisation techniques.
- Proficiency with Hubspot or similar marketing platforms.
- Strong collaboration skills with cross-functional teams.
- Strategic thinking and ability to support marketing objectives.
Nice to Have
- Experience in geospatial or related industries.
- Knowledge of SaaS and DaaS offerings.
- Experience with digital advertising and lead nurturing strategies.
Qualifications
- Relevant experience in digital marketing roles.
- Proficiency with Hubspot or similar platforms.
Benefits & Perks
- Full-time hybrid role with flexible attendance.
- Opportunity to work in a leading geospatial division.
- Potential for travel to external events and offices.
Working at IDOX
The role involves working closely within a collaborative marketing team, supporting strategic objectives, and engaging with cross-functional teams to drive marketing success in a dynamic, industry-leading environment.
Job Details
Job Skills
Key skills identified from this job posting
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About IDOX
Website
idoxgroup.com
Company Size
501-1000 employees
Location
Home, KS
Industry
Software Publishers
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