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DIGITAL SALES ASSISTANT (P/T) - WILX

Gray TV

Lansing, MI
Part Time
Entry Level
1 day ago

Job Description

About the Role

WILX, the highly rated NBC affiliate located in Lansing, Michigan, for more than 60 years, is on a growth trajectory. WILX currently produces 33 hours of news per week and is growing. A market leader in news, digital, and social media, WILX News 10 is home to Emmy award-winning reporters and the recipient of the Michigan Association of Broadcasters 'Station of the Year' award. WILX is a breaking news and weather station, with a strong emphasis on original, local reporting. Our respected main anchors live here and have made WILX their career home. This includes the longest-running sportscaster in the state of Michigan. Our newsroom leadership is known for developing young journalists. Mid-Michigan (Lansing/Jackson area) is a big news market, home to the state capital and Michigan State University. It is a vibrant, diverse, stable area and a great place to live and work. Lansing is just an hour away from Grand Rapids, downtown Detroit, and a day-trip 'up north' for some of the most beautiful places in the country. If you love lakes, boating, fishing, camping, beaches, downhill skiing, wine, craft brew, Broadway shows, Big 10 sports, minor-league baseball, NFL/NBA/NHL games…Michigan has it all!

Key Responsibilities

  • Digital order entry with a high level of accuracy.
  • Request, update, and monitor digital creative scheduling on campaigns.
  • Execute campaigns and creative development for all digital advertising.
  • Assist in the startup process for digital campaigns by providing research and playing an active role in onboarding the campaigns.
  • Retain/Grow digital revenue by proactively finding opportunities to optimize campaign performance.
  • Reconcile digital revenue logs and monitor the digital internet lines report.
  • Work closely with and maintain constant communication with Media Sales Executives.
  • Build client proposals tailored to campaign objectives and station capabilities.
  • Conduct digital research to support campaign planning and competitive analysis.
  • Manage and update digital creative schedules across all campaigns.
  • Monitor digital campaign pacing and performance to ensure successful and timely delivery.
  • Optimize campaign creative assets to enhance performance and engagement.
  • Perform other duties as assigned by Sales Managers.

Requirements

  • Excellent writing and communication skills.
  • Proficient in Microsoft PowerPoint, Excel & Word.
  • Ability to work independently and manage your time effectively.
  • Ability to use creativity to solve problems.
  • Highly organized with strong willingness to take initiative.
  • Detail-oriented and highly focused on accuracy.
  • A real desire to understand our clients and their businesses.
  • Proficiency in WideOrbit Media Sales is a plus.

Nice to Have

  • Proficiency in WideOrbit Media Sales.

Working at Gray TV

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. The company complies with applicable state and local laws governing nondiscrimination and prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

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Job Details

Posted AtAug 7, 2025
Job CategoryDigital Marketing
SalaryCompetitive salary
Job TypePart Time
ExperienceEntry Level

Job Skills

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About Gray TV

Website

gray.tv

Company Size

5001-10000 employees

Location

Lansing, MI

Industry

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers

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