Demand Generation Sr. Manager

About the Role

Key Responsibilities

• Own and execute a multi-channel demand generation strategy including ABM, digital, paid media, content syndication, LinkedIn, events, SEO, and email nurture.
• Design and implement full-funnel nurture workflows to sustain prospect engagement and retarget prior leads with personalized content and offers.
• Build and maintain strong alignment with Sales and RevOps to optimize lead handoff, lead scoring, and closed-loop reporting.
• Translate campaign performance into business outcomes, owning pipeline contribution, CPL, MQL-to-SQL conversion, and marketing ROI.
• Leverage Salesforce, marketing automation (e.g. Pardot), and ABM tools to track performance and ensure data integrity.
• Establish a high-quality content pipeline in collaboration with Product Marketing to create impactful assets that elevate brand perception and campaign engagement.
• Create and manage budgets to maximize ROI on media spend, technology platforms, and agency partnerships.
• Build and lead cross-functional collaboration with internal marketing contributors, ensuring campaign excellence and timely delivery.
• Develop compelling campaigns and creative assets that establish CalAmp as a market leader in telematics and IoT.
• Oversee technical implementation of lead forms and landing pages, ensuring backend systems function flawlessly and support campaign objectives.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 5 years in demand generation or digital marketing within a B2B enterprise setting.
• Deep proficiency in Salesforce.com and marketing automation platforms (HubSpot, Marketo, Pardot).
• Demonstrated success with ABM and full-funnel lead management, including nurture and retargeting strategies.
• Strong campaign reporting and analytics skills; comfort with ROI modeling and pipeline attribution.
• Financial acumen and experience managing media and operations budgets.
• Working knowledge of web development workflows to manage lead capture and optimize landing pages.
• Strong presentation skills with the ability to communicate data-driven insights to executive stakeholders.
• Proven ability to manage multiple ICPs across diverse industries and buying cycles.
• Experience mentoring junior contributors or leading cross-functional project teams.

Nice to Have

• MBA or relevant marketing certifications.
• Deep understanding of MarTech stack including SFDC Marketing Cloud.
• Proficiency with ABM tools like Foundry, 6sense, or Demandbase.
• Comfort with leveraging AI tools for campaign personalization, targeting, and performance optimization.
• Industry background in Telematics, IoT, SaaS, or B2B tech environments.
• Global marketing experience spanning LATAM, EMEA, and APAC regions.