Digital Advertising Manager - Destinations

Aramark

Phoenix, AZ

Full Time

Mid Level

4 days ago

Job Description

About the Role

Aramark Destinations is seeking a Digital Advertising Manager to oversee and optimize paid media strategies across various platforms including Search, Display, Metasearch, Social, Affiliate, and OTA platforms. The role involves developing, executing, and refining campaigns to drive traffic, engagement, and bookings, working cross-functionally with creative, digital, and marketing teams, as well as managing external agency partners. The position requires a data-driven mindset, expertise in audience targeting, and a passion for continuous improvement.

Key Responsibilities

Develop and manage multi-channel paid advertising campaigns across Search (Google Ads, Bing Ads), Display (Google Display Network, Programmatic Ads), Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago), Social Media (Facebook, Instagram, LinkedIn, Pinterest and more), Affiliate Marketing (Partnerships, Influencers, Sponsored Listings), and OTA Travel Ads (Expedia TravelAds, Booking.com Sponsored Listings, Yelp Ads and more).
Optimize bidding strategies, audience segmentation, and ad placements to maximize ROI.
Monitor campaign performance and adjust strategies based on A/B testing, CTR, CPC, and conversion metrics.
Collaborate with the creative team to develop high-performing ad visuals, copy, and landing pages.
Manage relationships with OTAs and metasearch partners to enhance brand visibility and direct bookings.
Implement and track conversion pixels, UTM tracking, and attribution modeling to measure effectiveness.
Stay up to date with the latest trends in digital advertising, travel marketing, and emerging ad tech.
Provide ongoing reports and actionable insights to key stakeholders.
Report directly to the Senior Director of Marketing, Aramark Destinations.
Work closely with internal marketing teams and external digital agency partners.

Requirements

Bachelor’s degree in Marketing, Advertising, Business, or a related field.
3–5 years of experience managing multi-channel paid media campaigns.
Hands-on experience with Google Ads, Facebook Ads, and OTA advertising platforms.
Strong understanding of SEO, PPC, retargeting, and conversion rate optimization (CRO).
Experience with Google Analytics, Google Tag Manager, and Metasearch advertising.
Attention to detail, strong copywriting skills, and project management abilities.

Nice to Have

Hospitality, travel, hotel or tourism industry experience.
Experience with Search & Display Advertising (Google, Bing, Programmatic).
Experience with Metasearch & OTA Advertising (TripAdvisor, Yelp, Expedia, Booking.com).
Experience with Affiliate & Influencer Marketing.
Paid Social Media Ads (Facebook, Instagram, LinkedIn, TikTok).
Knowledge of Data Analytics & Performance Tracking.
Expertise in Audience Targeting & Remarketing.
Budget Management & ROI Optimization.
A/B Testing & Conversion Optimization.

Qualifications

Bachelor’s degree in Marketing, Advertising, Business, or a related field.

Benefits & Perks

Not specified in the description.

Working at Aramark

Aramark is rooted in service and committed to doing great things for each other, partners, communities, and the planet. The company values diversity, equal employment opportunity, and professional growth, aiming to help employees reach their full potential. They focus on developing talents, fueling passions, and creating a great place to work.

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