Digital Analytics Specialist

About the Role

Key Responsibilities

• Implement and support Google Analytics 4 (GA4) and Google Tag Manager (GTM) setups based on client needs.
• Conduct detailed website analysis, identifying insights that improve marketing effectiveness.
• Regularly audit analytics setups, performing QA to ensure data accuracy.
• Develop, maintain, and troubleshoot dashboards primarily using Looker Studio.
• Communicate clearly and effectively with internal strategists and external clients, presenting data-driven insights.
• Support internal documentation and the creation of standardized processes for analytics.
• Participate in training sessions to remain up to date with analytics best practices and emerging AI-driven technologies.
• Collaborate closely with SEO, Paid Media, and Technical SEO teams to unify client reporting.
• Assist with evaluating and deploying new AI and automation tools for reporting and analysis.
• Help drive the company's revenue across all service areas, while supporting existing clients.
• Identify upsell and cross-sell opportunities for website improvement, ad campaign expansion, or renewal justification.
• Assist in preparing documentation or materials needed to close sales, led by the Services or Sales team.

Requirements

• 2-3+ years of experience with web analytics tools, preferably GA4 and Google Tag Manager.
• Skills in dashboarding and data visualization, particularly using Looker Studio.
• Understanding of website analysis methodologies and digital marketing principles.
• Interest or basic familiarity with AI and automation technologies related to digital marketing analytics.
• Excellent communication and organizational skills, with the ability to clearly convey insights to diverse audiences.
• Detail-oriented with strong critical thinking and problem-solving abilities.
• Capable of thriving in a fast-paced, collaborative environment.

Nice to Have

• Bachelor's degree in Marketing, Analytics, Computer Science, Statistics, or related field.
• Experience or coursework involving SQL or Python.
• Familiarity with CRM platforms such as Salesforce or HubSpot.
• Exposure or interest in predictive modeling, attribution modeling, and AI-supported analytics.

Qualifications

• Bachelor's degree in a related field (preferred).
• 2-3+ years of experience with web analytics tools.
• Skills in dashboarding and data visualization tools.
• Understanding of digital marketing principles.

Benefits & Perks

• Competitive salary plus bonus plans.
• Medical, Dental, Vision & Life Insurance.
• 401(k) Plan with Profit Sharing.
• Paid Holidays & Vacation Days.
• Paid Parental Leave and Phased Return.
• Milestone Awards for Tenure.
• Team Building Activities.
• Flexible work schedule (remote & in-office).
• PTO for life's unexpected events.
• Employee of the Month, Quarter & Year Awards.
• Philanthropic Events.