Digital and Social Media Manager

About the Role

Key Responsibilities

• Manage development of digital and social media strategy and editorial content calendar across platforms, working closely with internal stakeholders to facilitate website updates and postings to feature and promote Avantor stories and thought leaders.
• Responsible for managing and implementing the Enterprise brand's digital strategy across social channels and website.
• Create, curate, and manage online content including graphics, photos, videos, and written content tailored to each social media and digital platform.
• Monitor social media accounts daily to ensure positive audience experience, proactively engage in content, and respond/interact with followers.
• Track and analyze social media metrics to measure the effectiveness of campaigns and use data to optimize strategies, identify trends, and improve future content and engagement tactics.
• Develop data-driven digital strategies tailored to multiple target audiences.
• Generate content for key brand initiatives and support Avantor as an industry leader, aligning with brand voice and aesthetic.
• Create monthly analytics reports for the Senior Leadership Team for Avantor's corporate website and all social platforms.
• Identify additional digital opportunities to increase awareness of social channels and website.
• Collaborate with multiple departments, analyze metrics, and adapt campaigns to meet business objectives.

Requirements

• Bachelor's degree in Marketing, Journalism, Digital Marketing, Communications, or similar discipline.
• 10+ years of experience in communications, social media, or digital roles with extensive experience in developing and executing multi-platform paid, owned, and shared social media programs.
• Experience with managing social media marketing campaigns, including X (Twitter), LinkedIn, Meta, and YouTube.
• Proficiency in understanding website traffic metrics and Google Analytics with ability to identify trends and optimize strategies.
• Strong knowledge of social media platforms, trends, and tools (e.g., Facebook Ads, Instagram Insights, YouTube, LinkedIn, Sprout, Canva).
• Excellent writing, editing, and communication skills with a keen eye for detail.
• Ability to prioritize projects to meet deadlines in a high-volume, fast-paced environment.
• Advanced knowledge of SEO/SEM.
• Creative thinker with the ability to apply out-of-the-box thinking to problem-solving and big picture concepts.
• Ability to work independently and be self-motivated.
• Excellent planning and project management skills with strong attention to detail.

Nice to Have

• Life Sciences or Technology industry experience (either in-house or at a public relations agency).
• Experience in social strategy planning and execution, including paid social media campaigns.
• Proficiency with social media management tools such as Hootsuite.
• Proven track record of building and growing engaged online communities.

Qualifications

• Bachelor's degree in relevant discipline.

Benefits & Perks

• Dare to go further in your career with a global team of over 14,000 associates.
• Opportunity to contribute to life-changing science and medical advancements.
• Supportive, diverse, equitable, and inclusive culture with learning experiences for career growth.