Digital Campaign Manager (SEM & Paid Media)

About the Role

Key Responsibilities

• Support the culture and drive the company's Mission, Vision, and Values.
• Collaborate with digital agencies to develop campaigns, promotional strategies, and content.
• Partner with the Senior Digital Marketing Manager to execute digital strategy aligned with company goals.
• Oversee technical elements like platform integrations, event tracking, and audience segmentation through internal and external partners.
• Perform quality checks on campaigns — reviewing ad copy, product feeds, landing pages, and creative assets.
• Manage weekly, monthly, and campaign-specific reporting with agency partners to evaluate paid media performance.
• Advocate for creative excellence — plan around content themes, run A/B tests, refresh creative, and share insights with internal teams.
• Work closely with the social media team to incorporate user-generated content and creator partnerships into campaigns.
• Partner with the Content Coordinator to develop on-site content for advertising campaigns.
• Align creative across streaming audio and video platforms with the overall campaign strategy.
• Support partner marketing programs — build relationships, recommend optimizations, and report on performance.
• Collaborate with integration partners and the customer loyalty manager to create and manage audience segments for internal and partner campaigns.
• Stay current on industry trends, evolving ad technologies, and platform updates — and bring fresh ideas to the table.

Requirements

• Experience running integrated digital campaigns across multiple platforms.
• Hands-on expertise with tools like Google Analytics, SEMRush, and other performance marketing platforms.
• Experience managing campaigns on platforms like Meta, Pinterest, LinkedIn, and TikTok.
• Comfortable working in a fast-paced, dynamic environment.
• Strong collaboration skills, with experience working with third-party vendors and internal stakeholders.
• Excellent written, verbal, and presentation skills.

Nice to Have

• Agency experience or experience working closely with an agency team.
• Bachelor's degree in Marketing, Business, or related field.
• 3-5 years of experience in performance marketing or digital advertising.
• Background in retail apparel or branded consumer goods.
• Self-starter with curiosity, problem-solving skills, and a customer-first mindset.