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Digital Content Specialist

Randstad

Contract
Mid Level
58k-69k
16 days ago

Job Description

About the Role

Our West Michigan Client has a contract opportunity for a Digital Content Specialist to support the strategy, development, deployment, and analysis of CRM campaigns. This is a hybrid role onsite 3-4 days/week. Ideal candidates will have a degree in marketing/communications and an understanding of CRM systems.

Key Responsibilities

  • Acting as the primary liaison between internal stakeholders, agencies, and the CRM production team.
  • Identifying CRM deliverables and managing all aspects of the campaign including planning, timelines, risks, and resources.
  • Submitting use cases and other supporting artifacts for review and approval.
  • Scheduling creative downloads and updating content briefs.
  • Managing creative routing, finalizing proof comments for agency edits, and providing final English HTML for the translation team.
  • Conducting in-depth QA of emails in each language, for all markets, including checking all links, artwork, videos, etc. for proper functionality and market availability.
  • Providing insight and explanation to stakeholders on CRM platform capabilities.
  • Tracking campaign progress (activities, milestones, deliverables) and the estimation/re-estimation of work as necessary.
  • Sending final CRM creative to internal stakeholders for reference.
  • On-call support for end-of-month email communications to the field.
  • On-call support 24/7 to coordinate urgent communications per established protocols.
  • Backup for the email coordinator.

Requirements

  • Basic knowledge of CRM.
  • Experience with digital content strategies.
  • 2+ years of experience in Communications, Marketing or a similar field.
  • Content localization.
  • Project management.
  • Experience with Workfront/Monday platforms.

Nice to Have

  • None explicitly specified in the description.

Qualifications

  • Degree in marketing/communications (Associates degree specified).

Benefits & Perks

  • Comprehensive benefits package including medical, prescription, dental, vision, AD&D, and life insurance offerings.
  • Short-term disability.
  • 401K plan.

Working at Randstad

At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants.

Apply Now

Job Details

Posted AtJul 25, 2025
Job CategoryEmail Marketing
Salary58k-69k
Job TypeContract
Work ModeHybrid
ExperienceMid Level

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