Digital Demand Generation Manager

Udemy

Austin, TX

Full Time

Senior

3 days ago

Job Description

About the Role

Udemy is a global company headquartered in San Francisco, with additional U.S. offices in Denver and Austin, and international hubs in Australia, India, Ireland, Mexico, and Türkiye. This is an in-office position, requiring three days a week in the Denver or Austin office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays. The Digital Demand Generation Manager will lead a team focused on driving pipeline growth for Udemy Business through paid search and emerging digital channels. This is both a strategic and hands-on role where you'll set clear goals, own performance targets, and partner closely with teams across the organization to maximize conversion outcomes. With responsibility for shaping digital programs, this role is critical to how Udemy Business reaches new customers and scales growth.

Key Responsibilities

Lead, coach, and develop a team of 2 paid search specialists while directly contributing to campaign strategy and execution.
Build and evolve the digital acquisition roadmap, aligning with demand generation strategy and exploring opportunities for channel expansion.
Own pipeline and performance targets, defining KPIs and turning insights into optimizations.
Partner with web development, paid social, campaign managers, media planning, marketing operations, and other functions to deliver work that is high-quality, on-time, and optimized for conversions.
Foster a culture of testing and experimentation, continuously piloting new approaches to improve efficiency and impact.

Requirements

8-10 years of digital marketing experience with proven expertise in paid search.
Additional experience in content syndication, web, paid social, SEO, and other channels is a plus.
2+ years of people management experience, with a track record of coaching and developing high-performing teams.
Proven success driving measurable B2B pipeline through digital channels.
Experience building roadmaps, defining KPIs, and leveraging analytics to guide optimization strategies.
Practical experience using digital marketing platforms including Google Ads, Microsoft Advertising, and Google Analytics.
Capable of guiding a team while contributing to the planning and execution of high-impact work in a fast-moving environment.