Digital Designer

About the Role

Key Responsibilities

• Creates, implements, and maintains digital content, features, functionality, and experiences to inspire guitar shoppers and meet marketing objectives on Taylor's web and app properties across Drupal, WordPress, and Shopify.
• Recommends and designs strategic and creative interactive design solutions for digital platforms such as web, video, email, social media, apps, and digital ads.
• Works with internal marketing and sales personnel to design and implement short-term, long-term, and seasonal digital marketing executions.
• Collaborates with team from conceptualization through execution for digital experiences that effectively, consistently, and accurately draw attention of retailers' audiences to Taylor product offerings.
• Collaborates with UX, copywriting, photo, video, content, SEO/GEO, CRO, AR, and other personnel to develop direction, user flows, and messaging strategy.
• Conceptualizes UX and develops wireframes, prototypes, and designs that demonstrate new interactive functionality to generate internal agreements, buy-in, and approvals.
• Conceptualizes design work and messaging strategies for traditional media applications including retail, print, direct mail, and other to generate internal agreements, buy-in, and approvals.
• Applies best practices to help guide experience design and UX, feature enhancements, conversion optimizations, and tracking/analytics across consumer and dealer-facing digital properties and business units.
• Coordinates closely with multiple agencies and external partners in the development and execution of project deliverables while meeting timing, budget, and quality expectations.
• Works within Taylor creative and development guidelines/standards to ensure cross-device and cross-browser compatibility with consistent branding, style, and tone.
• Helps troubleshoot website system problems and performance issues, actively identifying and recommending improvement and optimization opportunities.
• Stays current on interactive trends, design best practices, emerging technologies, and consumer behaviors.

Requirements

• 3+ years' experience in concepting and designing shopping websites, digital experiences, and digital marketing programs for integrated, digitally-native, CPG, or lifestyle D2C brands.
• Bachelor's, Associates, or Technical degree/certification in a related field is a plus.
• Passion and experience playing acoustic and electric guitar is required.
• Knowledge and understanding of the Taylor Guitars brand is preferred.
• Thorough working knowledge of Shopify CMS and themes is highly preferred.
• Thorough working knowledge of WordPress CMS and WP themes is highly preferred.
• Thorough working knowledge of Drupal CMS and modules is preferred.
• Proficiency with MS Office applications including Excel, Word, PowerPoint, Outlook, and Teams is highly preferred.
• Proficiency with Adobe Creative Cloud applications like InDesign, Photoshop, and Illustrator is highly preferred.
• Proficiency with UX software such as Figma, Adobe XD, Canva, Balsamiq, and Sketch is highly preferred.
• Thorough working knowledge of HTML, CSS, and JavaScript is preferred.
• Proficiency with AI tools such as ChatGPT, Claude, Midjourney, and Google AI is preferred.
• Proficiency with Team Communication platforms including Slack and Airtable is preferred.
• Working knowledge of SEO and GEO ranking and optimization factors, standards, and best practices is preferred.
• Proficiency with Google Analytics, Google Tag Manager, and similar tools is a plus.
• Proficiency with project management software such as Asana and Jira is a plus.
• Excellent attention to detail and enthusiasm for pixel-perfect work.
• Strong understanding of digital UI design principles including layout, color, typography, etc.
• Strong understanding of information architecture and usability principles.

Nice to Have

• Experience designing on-page and off-page multimedia content to increase organic traffic from search engines.
• Web content personalization experience.
• Experience with Vimeo Interactive.

Qualifications

• 3+ years of experience in digital design for websites and digital marketing.
• Bachelor's, Associates, or Technical degree/certification in a related field is a plus.
• Passion and experience playing acoustic and electric guitar.

Benefits & Perks

• Competitive salary range of $68,640 - $82,368 annually.
• Normal office environment with quiet to moderate noise levels.