Digital Experience Manager

HMSHost

Westlake, MD

Full Time

Senior

101k-118k

7 days ago

Job Description

About the Role

The Digital Experience Manager enhances and deploys in-store technologies ensuring a seamless and consistent user and visual experience across multiple digital platforms. The role involves overseeing digital solutions, implementing marketing and loyalty programs, and collaborating with cross-functional teams to improve digital user experience within the hospitality, food & beverage, and retail industry, primarily at airport locations.

Key Responsibilities

Accountable for enabling digital technology to drive performance and enhance operational efficiency.
Oversees the implementation of enablement tools, including modern AI tools, that enhance the visual experience.
Serves as a key liaison and partner to cross-functional team members to improve and integrate the User Experience across all digital platforms including self-order kiosk, QR codes, and other order and pay platforms.
Implements marketing and loyalty programs ensuring consistent UX/UI experience across digital platforms and omni-channel experience, complies with promotional activity, drives revenue, and interacts with support teams.
Monetizes and enhances the digital environment where possible, exploring opportunities for ad revenue.
Develops creative strategies to increase revenue, and implements new operations digital solutions in conjunction with airport-specific strategic initiatives.
Creates and manages digital tool kit; tracks RFP digital/marketing initiatives and deliverables.
Communicates operational implications of implementing digital initiatives and tools, and suggests solutions and process improvements.

Requirements

A minimum of 5 years of experience in developing and delivering digital business solutions, operations, or process management.
Preferred 2 years of experience supervising or influencing a team of professionals engaged in digital solutions or process management.
Bachelor's degree in a related field can count for 3 of the 5-year requirement.
Experience with wired and cloud-based technology solutions.
Demonstrated understanding of the business industry & IT strategies.
Experience with AI tools and digital ad management is a plus.
Ability to connect airport plans to digital solutions and provide context and details.
Strong communication skills to engage stakeholders including airport authorities, operations, and brands.
Business acumen with an understanding of growth and profitability drivers.
Proven ability to create positive work environments through coaching, developing, and leading teams.

Nice to Have

Experience with AI tools and digital ad management.

Qualifications

A bachelor's degree in a related field (counts for 3 of the 5-year experience requirement).

Benefits & Perks

Health, dental and vision insurance.
Generous paid time off (vacation, flex or sick).
401(k) retirement plan with company match.
Company paid life insurance.
Tuition reimbursement.
Employee assistance program.
Training and exciting career growth opportunities.
Referral program - refer a friend and earn a bonus.

Working at HMSHost

Avolta, including Dufry, HMSHost Corporation, Hudson, and affiliates, is an equal opportunity employer committed to ensuring equal employment opportunity in all aspects of employment. The company prohibits discrimination and harassment of any type and provides equal opportunities regardless of race, color, creed, age, religion, sex or gender, gender identity or expression, sexual orientation, national origin, disability, military service, veteran status, and other protected characteristics.

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