Digital Experience Specialist

Roth Staffing Companies

Temporary

Mid Level

52k-52k

30 days ago

Job Description

About the Role

The Digital Experience Specialist will support the Marketing team in making website updates to enhance customer user experience and increase digital revenue. The role involves using personalization tools and data-driven analysis to improve product discoverability, search functionality, and automated merchandising tactics. This position requires collaboration with various teams including Business, Marketing, Merchandising, Sales, and Analytics to identify opportunities and report insights.

Key Responsibilities

Execute digital enhancement initiatives to drive improvements with Web Site Search, Product Descriptions and Product Images.
Collaborate with Merchandising, Marketing, Analytics teams to contribute towards development of personalization and optimization strategies and the roadmap for the eCommerce platform.
Analyze customer experience analytics, web analytics, and voice of the customer to provide optimization recommendations.
Use recommendation and personalization tools, specifically Algonomy, SAP CCv2, and Sitecore, to assist in implementing personalization capabilities and strategies on a global level.
Collaborate to prioritize digital experience backlog.
Stay current and educated on new software/systems/programs.
Work with the MDM Core team and PCMs to develop and implement product data quality rules, procedures, and policies.
Collaborate with PCM team in determining attributes by product category and participate in collecting all appropriate attribute values.
Responsible for the collection, identification, and loading of product images for new and existing items.