Digital Experience Specialist- Marketing

Northwell Health

Melville, NY

Temporary

Mid Level

52k-52k

29 days ago

Job Description

About the Role

The Digital Experience Specialist - Marketing is a remote, temporary position at Northwell Health, focused on enhancing the digital customer experience for an eCommerce platform. The role involves leading digital initiatives to improve website search, product descriptions, and images, and collaborating with cross-functional teams to develop personalization and optimization strategies.

Key Responsibilities

Execute digital enhancement initiatives to drive improvements with Web Site Search, Product Descriptions and Product Images.
Collaborate with Merchandising, Marketing, Analytics teams to contribute towards development of personalization and optimization strategies and the roadmap for the eCommerce platform.
Analyze customer experience analytics, web analytics, and voice of the customer to provide optimization recommendations.
Use recommendation and personalization tools, specifically Algonomy, SAP CCv2, and Sitecore, to assist in implementing personalization capabilities and strategies on a global level.
Collaborate to prioritize digital experience backlog.
Stay current and educated on new software/systems/programs.
Work with the MDM Core team and PCMs to develop and implement product data quality rules, procedures, and policies.
Collaborate with PCM team in determining attributes by product category and participate in the collection of all appropriate attribute values.
Responsible for the collection, identification, and loading of product images for new and existing items.