Digital GTM Manager - Document Cloud (Acquisition)

Adobe

San Francisco, CA

Full Time

Mid Level

141k-250k

24 days ago

Job Description

About the Role

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Join Adobe in shaping the future of digital experiences as the Digital Go To Market Manager for Document Cloud (Acquisition), focusing on driving growth for our products, especially for small businesses.

Key Responsibilities

Develop and implement demand generation strategies for Document Cloud offerings, including Acrobat Pro, Acrobat Standard, and AI assistant for small business/business professional customers.
Drive new customer account growth of our products through various media channels, organic initiatives, and product improvements.
Partner closely with multiple cross-functional teams including GMO - A.com, Marketing, Analytics, PMM teams, and other collaborators to ensure a seamless customer journey and flawless campaign execution.
Develop new business opportunities and influence prioritization of rolling GTM plans including ideation of projects and deliverables to support the GTM plans and financial goals.
Apply data-driven insights to optimize marketing conversions and drive traffic that results in significant ARR impact.
Drive trials and add-ons to expand customer seat size and champion further account growth.

Requirements

Degree or equivalent practical experience in Product, Marketing, Ecommerce/Sales or a related field.
Proven track record of successfully implementing marketing/go-to-market strategies in a high-paced environment.
Outstanding skills in developing and implementing digital go-to-market plans, to delivering results.
Partnership skills to work effectively with cross-functional teams.
Ability to accurately identify critical metrics and measure success through traffic and conversion data.

Working at Adobe

We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. Adobe is committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We value new ideas from everywhere in the organization and aim to foster an inclusive, innovative work environment.

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