Digital Manager

About the Role

Key Responsibilities

• Execute digital marketing initiatives under the direction of the Director of Digital Strategy, ensuring alignment with the company's overarching objectives, strategies, and target audience.
• Oversee and manage the company's paid media accounts (Google, Meta, and some Programmatic partners), creating and executing campaigns to enhance brand visibility, recruitment, engagement, and lead generation.
• Monitor trends and identify opportunities for increased digital visibility.
• Support the creative development of corporate content and digital campaigns.
• Produce original copy, source images, and collaborate with team members to ensure all paid digital media campaigns are consistent with the brand's mission.
• Coordinate with marketing colleagues to maximize the impact of marketing efforts and provide detailed briefs to the design team for content creation needed for campaigns.
• Serve as the primary point of contact for assigned clients, conducting weekly client-facing meetings to review digital performance, address questions, and align on next steps.
• Oversee digital campaign performance, assist in preparing detailed reports, analyze results, and recommend optimizations to improve outcomes.
• Keep accurate records of client billing, monitor budgets, and ensure timely invoicing in coordination with the finance team.
• Assist in the review and coordination of changes to legal contracts, ensuring alignment with project scope and client expectations.
• Collaborate with internal teams and external partners to ensure deliverables are on time, within scope, and aligned with strategic objectives.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field.
• Proven experience in digital marketing, preferably in paid media and the real estate industry.
• Strong knowledge of digital marketing platforms and techniques, and online tools.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, Google Tag Manager, Meta Ads Manager, and collaboration with outside vendors on Programmatic Display.
• Excellent grammar and communication skills with attention to detail.
• Reporting and metric analytics experience.
• Ability to work in a creative, fast-paced environment.
• Highly self-motivated and self-driven.
• 2-3 years' experience as a marketing professional skilled at creating, managing, and optimizing digital marketing campaigns.
• Travel sometimes necessary, must have reliable transportation.

Nice to Have

• Experience in the real estate industry.
• Experience with client management and campaign performance reporting.
• Experience with contract review and project coordination.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field.

Benefits & Perks

• Competitive base salary plus bonuses.
• Comprehensive benefits package, including medical, dental, and vision insurance.
• Company 401(k) Plan.