Digital Marketing Analyst

About the Role

Key Responsibilities

• Tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance, and communicating with internal stakeholders.
• Developing campaign assets and coordinating activities across digital marketing channels.
• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
• Collecting and analyzing customer, marketing, and web behavioral data.
• Performing email and online campaign reporting and conversion analyses, interpreting results, and developing recommendations for the business unit team.
• Creating dashboards, data visualizations, and campaign and website performance reports.
• Monitoring and analyzing digital media and marketing trends.
• Developing and presenting learnings from analyses, including actionable insights and recommendations.
• Tracking, reporting, and analyzing website analytics data and other offline data to evaluate website and marketing channel performance.
• Supporting prioritization and execution of digital experience roadmap to improve customer experience.
• Proactively developing site performance reports and segmentation analysis.
• Developing, executing, and overseeing comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth.
• Planning, coordinating, and managing marketing initiatives to reach target audiences, generate leads, and support business objectives.
• Collaborating with business units to understand goals, industry segments, and leveraging insights for marketing planning.
• Creating high-quality, engaging content, ensuring SEO optimization, and rolling out multichannel campaigns.
• Ensuring brand consistency and guiding the team on brand guidelines and future innovation.
• Executing, measuring, and optimizing campaigns based on relevant metrics.
• Aligning regional activities with headquarters and global marketing centers to find synergies.

Requirements

• Bachelor's degree or foreign equivalent in Marketing, Mass Communications, Business Management, or a related discipline.
• Plus 3 years of marketing experience in a technical, engineering, or medical B2B environment.
• Demonstrated experience with marketing automation and analytics tools (e.g., Adobe Marketo Engage, ConstantContact, MailChimp, Intercom).
• Experience with web content management systems.
• Experience with analytical and reporting tools, including Google Analytics and Data Studio.
• Deep knowledge of digital marketing across social, display, and programmatic platforms.
• Ability to learn new reporting and analytics tools.
• Strong analytical and strategic thinking skills to make data-driven decisions.
• Excellent interpersonal, collaboration, communication, and presentation skills.
• Experience with online lead generation and digital media buying.
• Understanding of marketing strategies, content marketing, search (organic and paid), social media, and digital channels.
• Experience working in a multinational environment and managing stakeholders of various levels.
• Resourcefulness, self-motivation, team-oriented attitude, flexibility, and high initiative.

Nice to Have

• Experience with additional digital marketing tools and platforms.
• Knowledge of SEO best practices.
• Experience in technical, engineering, or medical fields.

Qualifications

• Bachelor's degree or foreign equivalent in Marketing, Mass Communications, Business Management, or a related discipline.
• 3 years of marketing experience in a technical, engineering, or medical B2B environment.

Benefits & Perks

• Paid vacation time
• Attractive business travel conditions
• Competitive compensation
• Retirement savings plans
• Flexible working hours
• Home office
• Family care benefits
• Structured professional development
• Sick leave