Digital Marketing & Design Specialist

About the Role

Key Responsibilities

• Provide cross-functional support to departments, including events and fundraising, donor relations, and corporate relations, to ensure marketing objectives are met.
• Evaluate campaign performance metrics to refine strategies and optimize results.
• Design and build responsive email templates using HTML or drag-and-drop builders, and monitor email performance metrics for continuous improvement.
• Manage day-to-day updates and content publishing on the organization's website using WordPress, including auditing for broken links and outdated content.
• Collaborate with project managers and campaign leads to publish timely, accurate, and engaging website content such as events, blog posts, and landing pages.
• Upload, format, and optimize multimedia content for performance and accessibility, and implement SEO best practices.
• Monitor website performance using tools like Google Analytics and Search Console, and prepare reports on traffic, engagement, and conversions.
• Assist in brainstorming, drafting, and designing content for social media platforms, sourcing visuals, and maintaining content calendars.
• Maintain brand consistency across all marketing channels and collaborate with departments to align assets with the organization's mission and values.
• Manage multiple projects simultaneously, ensuring deadlines are met and objectives achieved.
• Attend staff meetings and provide program support for forensic, therapy, and medical cases as needed.

Requirements

• Bachelor's degree with 3-5 years of marketing, communications, or design experience or relevant experience.
• Strong written and verbal communication skills.
• Proven experience with online and offline marketing, creative development, campaign execution, metrics, and reporting.
• Project management experience in a fast-paced, team-based environment.
• Proficient knowledge of Adobe Creative Suite, Canva, WordPress, Constant Contact, and CapCut or equivalent video editing software.
• Proficient knowledge of HTML/CSS and JavaScript is a plus.
• Experience with website analytics tools such as Google Analytics and Search Console.
• Ability to design responsive email templates and manage social media content.

Nice to Have

• Experience working in a non-profit environment.
• Knowledge of SEO best practices.
• Experience with heatmaps and website optimization tools.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Not specified in the description.