Digital Marketing & Social Media Specialist

About the Role

Key Responsibilities

• Write content to support the College's recruitment efforts across multiple platforms, including digital and print.
• Write and edit content for publications, newsletters, videos, social media, and web pages in collaboration with the Marketing and Communications team.
• Provide quality control and copy editing on departmental and campus communications to ensure adherence to brand, identity, and style standards.
• Spearhead social media initiatives and manage student participation in the College's social media plan and goals.
• Write and edit engaging content for the college's annual magazine, ensuring alignment with the institution's tone, voice, and brand identity.
• Secure strategic digital advertising campaigns across platforms, analyze campaign performance metrics, and adjust strategies to optimize reach, engagement, and ROI.
• Establish regular communication with departmental chairs to identify newsworthy events, research breakthroughs, and success stories.
• Write solicitations and advancement-related content for successful campaigns.
• Manage the online directory and website updates in coordination with the Executive Director of Marketing and Communications.
• Assist in planning and executing photo and video shoots.
• Create compelling content to promote and cover College events.
• Attend and complete mandatory diversity and inclusivity trainings as provided by the college.

Requirements

• At least two years of experience in the communications field preferred.
• Bachelor's degree in communication, journalism, public relations, English, or related field.
• Superior writing and copy editing skills for various types of communications including admissions marketing, internal newsletters, internal communications, and crisis communications.
• Excellent strategic planning and resource management skills.
• Success managing through influence in a complex, diverse, team-oriented environment.
• Familiarity with best practices in social media.
• Excellent interpersonal and oral communication skills, including public speaking and articulating ideas clearly and succinctly.

Nice to Have

• Graphic design experience with InDesign or Canva.
• Video editing experience.

Qualifications

• Bachelor's degree in communication, journalism, public relations, English, or related field.