Senior Lead Digital Execution Consultant

About the Role

Key Responsibilities

• Support day-to-day execution of digital content deployment across multiple platforms including SDL Tridion, WordPress, AEM, and Adobe Target.
• Provide hands-on mentorship to junior team members in Adobe Target, guiding them through the creation and validation of multi-variant tests and targeted offer builds.
• Partner with design and UX teams to assess feasibility and optimize execution of Adobe Target activities using the visual content editor and ensure alignment between creative concepts and technical capabilities.
• Act as a subject matter expert in Adobe Target, providing strategic guidance to leadership, cross-functional teams, and external vendors.
• Influence campaign success through proactive engagement and thought leadership across the enterprise.
• Develop and maintain comprehensive training materials and documentation to support onboarding and ongoing team development.

Requirements

• Applicants must be authorized to work for ANY employer in the U.S. and the position is not eligible for visa sponsorship.
• 7+ years of experience in Marketing, E-business, Digital Marketing, or Digital Platforms such as Mobile or Social Media.
• Advanced experience executing digital content across content management platforms such as SDL Tridion, WordPress, and Adobe Experience Manager (AEM).
• Deep proficiency in Adobe Target or similar testing/personalization platforms, including multi-variant testing and targeted offer builds.
• Ability to read and interpret HTML and CSS to support content customization and troubleshooting.
• Strong understanding of web accessibility standards (e.g., WCAG) and experience conducting accessibility testing.
• Familiarity with Adobe tools including Real-Time CDP (RTCDP), AEM, Target, and Customer Journey Analytics (CJA).
• Proven ability to lead multiple concurrent execution projects from planning through deployment.
• Experience in financial services or banking is preferred but not required.
• Strong collaboration skills and ability to partner across teams and organizational levels.
• Skilled in building and maintaining trusted relationships with stakeholders.
• Exceptional verbal, written, and interpersonal communication skills.
• Comfortable managing workstreams within a complex, matrixed organizational structure.
• Demonstrated adaptability and drive in fast-paced, results-focused environments.
• Ability to rapidly absorb new processes, tools, and technical details.

Nice to Have

• Experience in financial services or banking industry.

Benefits & Perks

• Health Insurance
• Life insurance
• 401K
• Voluntary Benefits