Marketing VP - Sr Director of eCommerce

Herff Jones

Indianapolis, IN

Full Time

Director

140k-220k

1 day ago

Job Description

About the Role

Herff Jones is the leading provider of graduation and educational products and services designed to inspire achievement and create memorable experiences for students. With a history dating back to 1920, the company focuses on building long-term relationships through a nationwide network of students and sales partners. Currently undergoing a companywide transformation, Herff Jones is seeking a Director of eCommerce to lead the digital foundation, shape the online customer experience, and drive growth across all product lines in a complex B2B and B2C environment. The role offers an opportunity to design and grow a modern digital commerce platform, balancing consumer-facing experiences with institutional needs, and enabling independent sales channels.

Key Responsibilities

Develop and execute a companywide eCommerce strategy that aligns with Herff Jones' overall business objectives and growth goals.
Elevate the customer experience by creating a seamless, user-friendly, and mobile-optimized online journey for students, parents, alumni, and schools.
Drive digital revenue growth by expanding online sales channels, improving conversion rates, and introducing new digital offerings.
Lead eCommerce innovation by staying ahead of consumer trends, digital marketing strategies, and emerging technologies in retail and education markets.
Integrate eCommerce with sales teams and ISP models, ensuring digital tools complement and enhance the efforts of independent sales partners.
Strengthen cross-functional alignment with channel, marketing, product, operations, and IT to ensure smooth execution of eCommerce initiatives.
Leverage analytics and data-driven insights to optimize site performance, improve customer engagement, and inform strategic decisions.
Collaborate with marketing teams to expand and enhance digital marketing and merchandising capabilities, including SEO, paid media, personalization, and product presentation.
Enhance operational processes by streamlining order management, fulfillment, and customer service within the eCommerce channel.
Build and lead a culture of continuous improvement by testing, measuring, and iterating on digital initiatives to accelerate growth.

Requirements

Bachelor's degree required in Business, Marketing, eCommerce, Digital Marketing, Information Systems, or a related field.
Minimum of ten years of experience in B2B eCommerce or digital sales enablement.
At least 3 years of experience in a leadership role.
Strong ability to build and sustain cross-functional relationships across sales, marketing, IT, operations, and product teams.
Experience supporting a 1099 sales model is considered a strong plus.
Ability to operate successfully in fast-changing, undefined, or rapidly scaling environments.

Nice to Have

Master's degree (MBA or related) with emphasis on strategy, digital commerce, or marketing.

Qualifications

Educational background in Business, Marketing, eCommerce, Digital Marketing, or Information Systems.

Benefits & Perks

Competitive salary range of $140-220K per year DOE.

Working at Herff Jones

Herff Jones values making a difference, rolling up sleeves, and fostering a work environment free from unlawful discrimination and harassment. The company emphasizes building long-term relationships, continuous improvement, and a culture of respect and dignity.

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