Digital Marketing Consultant

About the Role

Key Responsibilities

• Provide a variety of digital marketing services to ensure world-class customer experiences, including SEO, Paid Advertising, Conversion Rate Optimization, Email Marketing, and Reputation Management.
• Develop customer relationships and understand customers' unique digital marketing needs and goals.
• Analyze digital marketing data and help formulate digital marketing strategy in conjunction with the ADMCs to achieve desired outcomes.
• Coordinate with ADMCs and internal stakeholders to ensure the execution of digital marketing strategy, establishing proper scope and ensuring quality standards.
• Report on the status and impact of digital marketing efforts during ongoing customer calls, identify strategic next steps, and coordinate work to be completed.
• Maintain digital marketing certifications and research industry changes and trends, focusing on continuous skill improvement.

Requirements

• Demonstrable background in Digital Marketing, Advertising, or a related field.
• 3+ years experience managing SEO, Paid Ads, Email Marketing, and/or Conversion Rate campaigns.
• 2+ years experience in customer and account management.
• Google Analytics, Google Ads Search, Display, and Video + Microsoft Ads Search certified.
• Knowledgeable in use of Google Suite/Microsoft Office applications (especially spreadsheets) and other business tools (e.g., Slack).
• A hunger to learn new skills, create innovative solutions, drive meaningful results, and contribute to department culture.

Nice to Have

• Experience with conversion-focused website design and/or ad creative design.
• Experience with website programming languages (specifically HTML, CSS, and/or JavaScript).
• Experience with Facebook, YouTube, Waze, or programmatic display advertising.

Qualifications

• Educational background is not explicitly specified, but experience managing digital marketing campaigns is required.

Benefits & Perks

• Flexible and transparent culture with remote and hybrid work options, generous vacation time, and frequent company recharge days.
• Comprehensive medical, dental, and vision coverage, including fertility benefits, for eligible employees and their families.
• HSA/FSA options and employer-paid disability benefits for eligible employees.
• Access to 401(k) or similar retirement plans with employer matching.
• Wellness initiatives promoting physical and mental well-being, onsite gym access, mental health resources, wellness challenges, and employee assistance programs.
• Family-centric leave policies supporting new parents.
• Entrata Cares programs for volunteerism and charity events.
• Exclusive Previ cell phone plan and discounts on services or local business partnerships.
• Bi-annual swag drops for employees.