Digital Marketing Lead

Berlitz Corporation

Full Time

Mid Level

18 days ago

Job Description

About the Role

Berlitz is a global leader in language instruction and cross-cultural training, dedicated to helping people communicate more effectively across borders and cultures. With a presence in over 70 countries, Berlitz delivers immersive learning experiences that drive real results for individuals and organizations at B2C, B2B and Govt level. We are currently seeking a hands-on Digital Marketing Lead to own and drive the digital performance of our U.S. marketing efforts. This is a strategic and executional role that sits at the core of our demand generation and growth goals.

Key Responsibilities

Own the U.S. Berlitz website experience: performance, structure, UX, content updates, and CRO
Collaborate with global web and tech teams to implement enhancements and ensure localization for U.S. audiences
Monitor and improve website KPIs including bounce rate, time on site, and conversion rates
Manage and execute paid digital campaigns (Google Ads, Meta, LinkedIn, etc.) directly or via expert freelancers/agencies
Optimize campaigns for lead generation and ROI; oversee A/B testing and attribution reporting
Develop landing pages and optimize funnels to improve user journey and conversion
Drive on-page and off-page SEO improvements to increase organic visibility
Collaborate with content teams to ensure search-optimized content creation aligned with user intent
Monitor and analyze campaign and site performance using GA4, Tag Manager, Looker Studio, and CRM reports
Provide actionable insights and recommendations for continuous improvement
Work cross-functionally with global marketing, content, sales, and IT
Manage external vendors and freelancers as needed
Stay current on digital trends, competitor activity, and best practices

Requirements

3-5+ years of experience in digital marketing, currently in a role related to website management/optimization or paid media campaign management
Proficiency with Google Analytics (GA4), Tag Manager, and other tracking/analytics platforms
Experience working with CMS platforms (e.g., WordPress, Sitecore, Drupal)
Working knowledge of HTML/CSS is a plus
Excellent analytical skills; data-driven decision-making mindset
Strong communication and project management skills
Experience in a multi-stakeholder or international marketing environment is a plus