Digital Marketing Manager

About the Role

Key Responsibilities

• Develop, implement, and optimize digital marketing campaigns across Google, Microsoft, email/CRM, and social media platforms.
• Partner with internal content creators to produce high-quality digital assets including ads, blog posts, email campaigns, and social media content.
• Oversee engagement and growth across social platforms to build brand presence and community.
• Manage paid advertising and collaborate with web teams to enhance organic search performance.
• Design and execute targeted email campaigns to nurture leads and drive conversions.
• Monitor campaign performance, analyze metrics, and present monthly reports to leadership.
• Stay current with digital marketing trends and technologies to maintain a competitive edge.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 6+ years of experience in digital marketing, preferably in B2C or B2B environments.
• Proven expertise in SEO, SEM, email marketing, social media, and content strategy.
• Experience in the steel industry or manufacturing is highly preferred.
• Proficiency in tools such as Google Analytics, Google Ads, and major social media platforms.
• Strong communication, analytical, and project management skills.
• Ability to work independently and cross-functionally with sales and leadership teams.

Nice to Have

• Experience in the steel industry or manufacturing.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.

Benefits & Perks

• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in the company 401(k) plan.