Digital Marketing Manager

About the Role

Key Responsibilities

• Learn and understand professional (B2B) and DIY Homeowner (B2C) customer perspectives and needs to develop and refine marketing strategies and improve customer targeting and messaging to effectively manage the customer lifecycle.
• Support market research and analysis to understand customer needs, market trends, and competitors.
• Drive effective and efficient marketing spend by collaborating with media channel teams to lower customer acquisition costs.
• Build strong working partnerships with Digital and Project leaders and develop knowledge of products, customers, and their online engagement and purchase needs.
• Develop compelling digital product and promotional strategies that lead to campaigns across available channels to meet business objectives and deliver results.
• Work closely with the content team to deliver rich and engaging content that creates customer value and loyalty.
• Drive an ROI mindset across the marketing organization by measuring and analyzing campaign performance.
• Understand business challenges and creatively problem solve.
• Engage internal and external customers with excellent communication skills.
• Manage budgets effectively to grow the customer file within the allotted budget.
• Develop and maintain scalable systems to facilitate business objectives and strategies.
• Collaborate with analytics teams to develop and use KPIs for data-driven decision making.
• Take initiative, prioritize tasks, and adapt to changing business needs and deadlines.

Requirements

• 7-10 years' experience in marketing within a B2B and B2C digital environment with strong analytical skills.
• Experience with digital marketing channels including SEO, SEM, Social Media, email marketing, and content marketing.
• Experience working with product teams and understanding product lifecycle and marketing principles.
• Bachelor's degree in communications, business, or marketing.
• Excellent communication, presentation, and training skills.
• Planning and project management skills.
• Proficiency with Microsoft Office Suite.
• Ability to handle sensitive and confidential information.
• Entrepreneurial personality and proactive mindset.
• Experience delivering engaging customer experiences through platforms like Shopify.
• Green Industry or Distribution experience is preferred.
• MBA is desired.

Nice to Have

• Experience with product lifecycle and product marketing principles.
• Experience delivering customer experiences through Shopify.
• Green Industry or Distribution experience.

Qualifications

• Bachelor's degree in communications, business, or marketing
• MBA is desired

Benefits & Perks

• Medical, Dental and Vision plans
• Paid Time Off, Paid Holidays
• Competitive Compensation
• 401k with company match
• Company paid life insurance, Short Term Disability and Long-Term Disability Insurance
• Product Discounts
• Tuition Reimbursement
• Opportunity for Advancement